Sr. Paid Media Manager, Amazon Payments Products

Interested in leading Paid Media marketing for Amazon Credit Cards? Amazon Payments is seeking an experienced, results-driven Sr. Paid Media Manager to own and scale our paid media strategy across both traditional and non-traditional channels - including Out of Home (OOH), streaming TV, online video, audio, print, display and social. This role will serve as the single-threaded owner of paid media channel management for Amazon Payments, driving customer acquisition, engagement, and brand storytelling through data-informed media planning and execution.

The Paid Media Manager will lead end-to-end media strategy, execution, and optimization, translating business objectives into high-impact, multi-channel campaigns that accelerate growth and maximize rewards awareness. This is a high-visibility role that requires deep paid media expertise, a passion for storytelling, and the ability to connect media investments directly to customer outcomes.

The successful candidate will be a blended balance of media strategist, innovative thinker, relationship builder, and analyst; equally comfortable building strategic media plans and executing at a tactical level. They will own the paid media roadmap for Amazon Payments, developing comprehensive multi-channel strategies that span OOH, streaming TV, online video, social, audio, print, display, and programmatic channels. This role requires strong cross-functional collaboration skills and the ability to influence senior stakeholders autonomously. The Sr. Paid Media Manager will work closely with external partners, paid media agencies and internal teams - including brand, legal, finance, design, business intelligence, data science, and digital strategy - to ensure seamless campaign execution and alignment with broader marketing objectives.

Key job responsibilities

• Channel Ownership & Strategy - Own and operate traditional and non-traditional paid media channels (OOH, streaming TV, online video, social, audio, print, display, programmatic), developing and executing comprehensive media plans that drive measurable business outcomes.
• Storytelling & Creative Strategy - Translate Amazon Payments" value propositions into compelling, channel-optimized narratives that resonate with target audiences - injecting thoughtful media perspective into the creative decision-making process and ensuring consistent brand storytelling across all paid touchpoints.
• Agency & Partner Management - Serve as primary liaison between paid media agencies, external and internal stakeholders.
• Campaign Planning, Execution & Optimization - Drive operational excellence across campaign lifecycle - from audience framework development and media mix modeling to in-flight optimization and post-campaign analysis. Monitor performance and report results to the wider team and stakeholders.
• Testing & Learning - Design and execute channel testing frameworks, applying a test-and-learn methodology to continuously improve media efficiency and effectiveness.
• Data-Driven Decision Making - Procure and analyze paid media metrics across channels, making recommendations on how to most effectively engage customers based on KPIs, budget allocation, and audience targeting insights.
• Stakeholder Communication - Develop and present recommendations, evaluations, and media strategies to relevant stakeholders - communicating channel updates, best practices, and data-driven insights with clarity and conviction.