Sr. Product Manager - Web

JobID: 5277

Category:

JobSchedule: Full time

Posted Date: 2026-06-11T16:39:11+00:00

JobShift:

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The Senior Product Manager, KFC.com is accountable for the vision, strategy, and measurable outcomes of kfc.com as a critical owned digital channel. This role leads an empowered cross functional product squad to discover, deliver, and continuously improve web experiences that drive acquisition, discovery, and conversion-while reinforcing the mobile app as the primary owned ordering experience. Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional app migration where it improves lifetime value.

The successful candidate is not a requirements writer or backlog administrator. They are a product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact-building solutions that are valuable, usable, feasible, and viable.

KFC.com plays a distinct role in the owned ecosystem and the Sr. Product Manager must excel at:

• Discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling)
• Conversion and ordering (fast, frictionless ordering flows where relevant; seamless handoff to app when optimal)
• Account & loyalty access (sign in, enrollment, benefits visibility, cross channel continuity)
• Resilience & trust (reliable experiences, clear messaging during outages/issues, accessibility, performance)
• Platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics)