Sr. Product Marketing Manager, B2B, Alexa Enterprise

Amazon

Seattle, WA

JOB DETAILS
SKILLS
Amazon Alexa, Blog, Business Development, Business-to-Business (B2B) Marketing, Cost Control, Cross-Functional, Customer Acquisition, Customer Experience, Enterprise Applications, Industry/Trade Analysis, Leadership, Market Entry Strategy, Marketing, Marketing/Promotional Messaging, Product Demonstration, Product Design, Product Marketing, Product Planning, Product Positioning, Product/Service Launch, Productivity Management, Public/Media/Press/Analyst Relations, Publications, Research Skills, Revenue Growth, Sales, Storytelling, Team Lead/Manager, Team Player, Technical Strategy, Thought Leadership, Webinar, White Papers
LOCATION
Seattle, WA
POSTED
27 days ago
Description Are you ready to shape the future of how enterprises utilize the next generation of Alexa? We're looking for a Product Marketing lead to help shape and scale our enterprise offering and go-to-market strategy. You'll drive product/feature launches, storytelling, enablement, and collaborate cross-functionally to drive enterprise adoption of the new Alexa, helping them drive revenue and reduce cost. This role is ideal for someone with strong storytelling skills, thrives in ambiguity, and can lead cross-functionally in fast-moving environments, while keeping senior stakeholders updated on progress. Key job responsibilities Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap About the team Alexa Enterprise's charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and 'helped our residents connect with their families.' We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience leading go-to-market for enterprise software/ hardware product launches - Experience developing messaging, positioning and narrative from the ground up - Experience leading sales enablement, ensuring that sales teams are equipped with product knowledge and know-how to effectively drive customer adoption Preferred Qualifications - Experience developing go-to-market strategies for technical products - Track record of creating compelling technical demonstrations and reference architectures - Experience presenting to executive-level audiences and industry analysts Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About the Company

A

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Other/Not Classified
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles