SR PRODUCT MARKETING MANAGER

Senior Product Marketing Manager – Overview

Leads and executes go-to-market strategies for a lending product portfolio, partnering closely with Product and cross-functional teams to drive growth. This role oversees integrated digital and traditional marketing initiatives, leveraging marketing technology, data, and automation to deliver a cohesive brand experience and achieve portfolio KPIs.

Key Responsibilities

• Develop and execute full-funnel, multi-channel go-to-market strategies (web, email, mobile, social, paid media, SEO, content, online platforms).
• Translate market trends, customer insights, and behavioral data into clear product positioning and messaging.
• Design lifecycle, trigger-based, and loyalty campaigns to increase engagement and wallet share.
• Lead data-driven, automated, personalized campaigns across channels.
• Own campaign roadmaps, strategic briefs, and performance reporting to leadership.
• Define and track KPIs, optimizing strategies based on results.
• Collaborate cross-functionally to align marketing initiatives with growth goals.
• Manage relationships with agencies, vendors, and marketing technology partners.

Qualifications

• Bachelor’s degree in Marketing (MBA preferred).
• 8+ years of product marketing experience, including go-to-market ownership for product portfolios.
• Strong experience leading digital marketing strategies and data-driven campaign execution.
• Financial services industry experience required.
• Proven ability to lead cross-functional initiatives and scale marketing programs.
• Experience with marketing automation platforms and personalization strategies.
• Strong analytical, strategic thinking, communication, and presentation skills.

Skills

• Expertise in digital marketing and performance measurement (ROI analysis).
• Strong project, timeline, and budget management.
• Ability to manage multiple priorities in fast-paced environments.
• Experience collaborating across teams and managing external partners.
• Proficiency in Microsoft Office and ability to quickly learn new tools.

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