Sr. Product Marketing Manager

Our client is building out the Product Marketing team to support their rapidly growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring a Senior Product Marketing Manager who is passionate about our technology and has a strong understanding of the customer to help bring new products to market effectively.

We’re looking for a results-driven Product Marketer to lead marketing efforts for our core driver and rider experiences and product offerings. This role will entail a combination of product strategy, cross-functional collaboration and developing positioning, go-to-market strategies and growth for new and existing products.

• Be the voice and expert of the target audience. Synthesize user insights, industry trends, and competitive Client to develop recommendations for marketing and product strategies.
• Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption.
• Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you’re driving.
• Build evergreen lifecycle strategies to drive ongoing product adoption and business impact
• Work cross-functionally with Product, Engineering, Data Science, Design, etc., to drive product strategy and shape the product roadmap.
• Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement

QUALIFICATIONS:
Mandatory:

• Bachelor’s degree
• 7+ years experience in Marketing with 5+ years in B2C Product Marketing
• Experience developing strategies to solve ambiguous and complex problems strategies; ability to independently drive marketing experimentation
• Experience in applying consumer insights and behavioral science to optimize marketing
• Must be a self-starter with a bias for action & ability to identify and simplify problems both analytical and creative teams
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with

Plus:

• Experience working on products/programs related to: performance measurement or coaching, or motivating users to drive behavior change (E.g., language learning apps, fitness apps.)
• Two-sided marketplace experience
• Premium brand experience