Sr. Product Marketing Manager - White Label Connected Devices

T-Mobile USA, Inc

Bellevue, WA

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JOB DETAILS

JOB TYPE

Full-time, Employee

SKILLS

Agile Programming Methodologies, Analysis Skills, Bluetooth, Business Analysis, Business Growth, Cloud Applications, Cloud Architecture, Coaching, Communication Skills, Cross-Functional, Customer Experience, Customer Support/Service, Demand Forecasting/Planning, Documentation, Ecosystems, Establish Priorities, Finance, Hardware Architecture, Hardware Design and Simulation Software, Internet of Things, Market Entry Strategy, Market Share, Marketing, Marketing Requirements Document (MRD), Marketing Strategy, Metrics, Needs Assessment, OEM (Original Equipment Manufacturer), Onboarding, Original Design Manufacturer (ODM), Performance Analysis, Process Improvement, Product Lifecycle Management, Product Management, Product Marketing, Product Positioning, Product Strategy, Product Testing, Promotional Programs, Reporting Dashboards, Requirements Management, Resolve Customer Issues, Retail Operations, Revenue Growth, Sales, Stock Purchase Plans, Supply Chain, Team Lead/Manager, Technical Writing, Test Plan/Schedule, Wearables, Wi-Fi, Willing to Travel

LOCATION

Bellevue, WA

POSTED

30+ days ago

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

The Sr. Product Marketing Manager - Connected Devices is accountable for the end-to-end definition, positioning, lifecycle management, and in-market success of T-Mobile's connected device portfolio, including IoT devices, wearables, and trackers.

Each connected device is designed to solve specific customer problems and deliver measurable business outcomes including growth, CLV expansion, and sustainable margin performance. The Sr PMM identifies the intersection of customer unmet needs, OEM/ODM hardware architecture, companion app and cloud platform dependencies (T-Life, SyncUP app, backend services), and connectivity frameworks (5G, LTE-M, NB-IoT, Wi-Fi, Bluetooth, eSIM) to ensure devices are scalable, reliable, and commercially successful.

This role partners across Portfolio Strategy, Product, LOBs, Finance, Supply Chain, Care, Retail Ops, Platform/IT, and OEM partners to manage connected devices from concept through end-of-life.

Responsibilities:

Owns product marketing strategy for connected devices end-to-end.
Defines and maintains MRDs, translating customer problems and CX insights into feature-level requirements and success metrics.
Identifies unmet customer needs and friction points through VOC, activation data, care drivers, and performance analytics.
Translates OEM/ODM hardware design, companion application architecture, cloud integration, and connectivity frameworks into scalable product strategies and differentiated value propositions.
Owns CX product testing from development to in market and EOL.
Ensures connected device readiness across T-Life and related platform capabilities.
Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL and migration.
Lead cross-functional marketing teams across Product, Sales, Frontline, Creative, and Analytics to develop integrated go-to-market strategies that drive product adoption, revenue growth, and market share expansion.
Aligns connected device portfolio to QGP targets and LOB growth strategies.
Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial success.
Aligns product strategy to LRF assumptions, margin targets, and CLV impact.
Understands demand planning, allocation strategy, and inventory health; escalates risks impacting performance.
Tracks dashboards measuring adoption, activation success, retention impact, CX signals, and financial performance.
Provides performance inputs into joint business reviews.
Identifies operational or organizational issues impacting product success and drives improvement within sphere of influence.

Qualifications:

7+ years of Product Management or Product Marketing experience in connected devices, IoT ecosystems, or hardware-enabled services.

Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)

Knowledge, Skills and Abilities:

Product Lifecycle Management
Experience managing connected hardware-enabled products from concept through launch, optimization, and EOL. (Required)

Connected Device & OEM/ODM Knowledge
Working knowledge of device development cycles, hardware architecture, companion application and cloud platform integration, and device connectivity across 5G, LTE-M, NB-IoT, Wi-Fi, Bluetooth, and eSIM environments. (Required)

Customer Experience (CX) Management
Advanced understanding of connected device customer journeys including activation, provisioning, onboarding, and ongoing usage. (Required)

Commercial & Financial Acumen
Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives. (Required)

Communication & Influence
Ability to communicate clearly and influence cross-functional stakeholders including Product, IT, Finance, Supply Chain, and OEM partners. (Required)

Agile & Cross-Functional Collaboration
Experience partnering with development and platform teams in agile environments; ability to prioritize based on business and customer impact. (Required)

Technical Writing & Requirements Development
Strong MRD and feature documentation skills consumable by technical and business teams. (Required)

Business Analytics
Strong analytical ability to synthesize product performance data and identify growth or CX improvement opportunities. (Required)

At least 18 years of age
Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $121,600 - $219,400

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

EOE Statement

We Take Equal Opportunity Seriously - By Choice

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.

About the Company

T-Mobile USA, Inc

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