HIGHLIGHTSOn-SiteFull-TimeCAC Marketing LOCATIONAlpharetta GAStep into the innovative world of LG Electronics. As a global leader in technology LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise Lifes Good embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.Our diverse portfolio includes Home Appliance Solutions Media Entertainment Solutions Vehicle Solutions and Eco Solutions. Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom through an inclusive work environment.Join us and become a part of a company that is shaping the future of technology.At LG we strive to make Life Good for Everyone.We offer an environment that enables colleagues to demonstrate their capabilities focus on their work and create value. At LG youre encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill-and equal merit-based opportunities across the board. We want our colleagues to grow with our global business. Thats why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the teamBe with the Industry Innovation LeaderTHE OPPORTUNITYIn collaboration with the Marketing Leader develops gotomarket strategy and execution plan and product messaging for assigned HVAC categories.What you will doDevelops product messaging and positioning based on guidance from senior leaders and Product Management.Translates technical features and regulatory requirements into customerfacing content.Creates personabased messaging for contractors distributors reps and engineers.Maintains product messaging documents and updates them as market conditions evolve.GotoMarket Strategy & New Product Introduction NPISupports crossfunctional NPI planning and execution.Builds launch materials such as sales tools competitive comparisons and channel content.Coordinates with Sales Channel Marketing and Training to ensure readiness.Tracks basic launch metrics and reports performance.Competitive Intelligence & Market InsightsConducts product research and maintains featurebenefit matrices and battlecards.Monitors regulatory changes and market trends.Gathers VOC and field feedback to support messaging updates.Sales & Channel EnablementCreates sales enablement tools such as sell sheets spec guides calculators and presentations.Supports contractor and distributor training initiatives.Ensures materials are accessible and optimized for field use.Lifecycle Management & Portfolio OptimizationGuides lifecycle activities including product updates transitions and phaseouts.Aligns messaging for regulatory or efficiency changes.Works with Supply Chain and Sales on availability communications.Performance Measurement & Continuous ImprovementTracks KPIs related to product adoption and sales performance.Drives continuous improvement across GTM execution.CrossFunctional InfluenceCollaborates with Product Management Sales and Marketing teams.Influences crossfunctional partners through strong communication.QUALIFICATIONSBachelors degree in marketing Business Communications or related field.5 yrs experience in channel or trade marketing within HVAC building technologies or industrial B2B.Experience in HVAC building technologies or industrial B2B manufacturing is strongly preferred.Proven track record supporting NPI go-to-market programs and portfolio messaging.Ability to translate complex technical products into clear customer value propositions.Recruiting Range80000-88000 USDBenefits Offered Full-Time EmployeesNo-cost employee premiums for you and your eligible dependents for competitive medical dental vision and prescription benefits.Auto enrollment with immediate vesting of competitive company matching contributions in a 401k Retirement Savings Plan with several investmentoptions.Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance based Short-Term Incentives varies by role.Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.Family orientated benefits such as paid parental leave and support for families raising children with learning social behavioral challenges or developmental disabilities.Group Rate Life and Disability Insurance.Benefits Offered TemporaryContractors Eligible for the relevant benefit programs offered through our partner agencies.Privacy Notice to California ApplicantsApplicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at 973-477-7090 orsupportlg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.All qualified applicants will be considered for employment without regard to race color religion sex including pregnancy sexual orientation or gender identity national origin age disability genetic information protected veteran status or any other characteristic protected by applicable federal state or local law.In addition to the above LG believes that pay transparency is a key part of diversity equity and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset experience licensure certifications internal equity and other business needs. While we consider geographic pay differentials in final offers because we operate in many geographies where applicable the salary range listed may not reflect all geographic differentials applied.