Advertising, Analysis Skills, Business Administration, Business Plan, Business-to-Business (B2B) Marketing, Calendar Management, Campaigns, Candidate Qualification, Capital Equipment, Channel Management, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Consulting, Content Development, Cross-Functional, Customer Relations, Customer/Client Research, Detail Oriented, Digital Media, Email Management/Administration, Email Marketing, Email Software, Emerging Technology, Establish Priorities, Industrial Management, Lead Generation, Manufacturing, Market Entry Strategy, Market Research, Market Segmentation, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Metrics, Multitasking, Organizational Skills, Pager, Partner Sales, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Press Releases, Process Improvement, Product Demonstration, Product Management, Product Marketing, Product/Service Launch, Public/Media/Press/Analyst Relations, Reporting Dashboards, Reporting Skills, Request for Proposals (RFP), Requirements Management, Return on Investment (ROI), Sales, Sales Campaigns, Sales Presentation, Sales Prospecting, Sales Qualification, Schedule Development, Social Media, Strategic Planning, Team Player, Technical Marketing, Trend Analysis, Wordpress, Writing Skills
Introduction:
Visium Resources has been asked to identify qualified candidates for this Sr. Product Marketing Specialist position. This position will be on-site in Lake Mary area, providing an excellent opportunity for an individual with strong "technical product" marketing experience to lock into a growing organization with tremendous opportunities for career expansion.
Product Marketing Manager - Industrial Fiber Lasers
Mission: Own positioning, messaging, and go-to-market strategy. Turn market and customer insight into campaigns that drive demos/RFQs.
Top 5 Responsibilities
- Define value propositions and messaging for cutting/marking/engraving systems and key verticals.
- Build annual/quarterly marketing plan and campaign calendar.
- Create sales enablement (decks, battlecards, one-pagers, ROI narratives).
- Partner with sales, applications, and product teams to close feedback loop.
- Set KPIs and track campaign performance with Demand Gen and Ops.
Key Experience
- 5-8+ years B2B product marketing in industrial or capital equipment.
- Comfortable with technical products and translating to business outcomes.
Other Tasks:
· Research customer segments, clients and strategies to increase qualified leads.
· Work directly with prospective clients.
· Write reports to document current and projected metrics and market conditions.
· Create automated dashboards and metrics for rapid sales understanding.
· Initiate and track sales campaigns to identify growth, challenges and risks.
· Lead generation, aimed towards developing hot leads.
· Optimize product definition and services.
· Develop and execute PR Campaigns
· Form strategic product marketing plans through market research, competitive analysis, and business planning.
· Expand channel development and conduct marketing activities designed to achieve a specific product position in the market.
· Construct customer value propositions, working as a cross-functional team with both sales and manufacturing.
· Manage product launches in specific channels or regional markets.
· Private email sending software configuring and optimizing.
· Familiar with tools and software needed to automate marketing initiatives.
· WordPress optimization/stabilization experience.
· Detail-oriented team player with excellent verbal and written communication skills, comfortable with tight time lines, and the ability to multi-task and work with various departments.
Responsibilities:
· Optimize product definition and services.
· Form strategic product marketing plans through market research, competitive analysis, and business planning.
· Expand channel development and conduct marketing activities designed to achieve a specific product position in the market.
· Analyze product requirements and emerging technology trends.
· Develop materials for press release, exhibits and customer presentations and sales.
· Construct customer value propositions, working as a cross-functional team with both sales and manufacturing.
· Define functional specifications; price, value packages and cost targets.
· Manage product launches in specific channels or regional markets.
· Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed.
· Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
· Work with in-house or external Writers and other content creators to create the desired content.
Qualifications:
Potential candidates must have a minimum of a Bachelor's Degree in Marketing, Business, Communications, or related field. MBA is strongly preferred.
Certificate in Product Management is highly desirable but not required.
Experience in the manufacturing industry preferred but not required.
Required Skills:
Product Management Skills, Marketing Expertise, Decision-Making Skills, Organizational Skills, Analytical Skills, Prioritization Skills, Email Marketing, Product Knowledge, Process Improvement, and Customer Focus.
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Visium Resources is an award-winning employment firm with a mission to match talented individuals with highly successful organizations. At Visium, our company's success is based on your success. When you work with us, you are never 'just a number'. You are our most important asset. Here, you will know us by name through our regular visits to client sites and even occasional luncheons. We will always be there when you need assistance and will always go the extra mile to ensure that you are as successful as possible. Whether you're looking for contract, contract-to-hire or permanent opportunities, we firmly believe there is no employment agency that will work harder for you than Visium.
Visium Resources is an equal opportunity employer and values diversity. All employment is decided based on qualifications, merit and business need.