Brand Strategy, Business Strategy, Campaigns, Channel Strategies, Clinical Medicine, Clinical Research, Communication Skills, Content Development, Customer Support/Service, Data Analysis, Detail Oriented, Diversity, Healthcare, Interpersonal Skills, Leadership, Marketing, Multitasking, Network Integration, On Call, Performance Metrics, Presentation/Verbal Skills, Press Releases, Project/Program Management, Public Administration, Public/Media/Press/Analyst Relations, Storytelling, Strategic Planning, Team Player, Thought Leadership, Writing Skills
Description - External
Senior Public Relations Specialist - Value-Based Enterprise
General Summary - (Hybrid- 3 days in Detroit office)
The Senior Public Relations Specialist supports Henry Ford Health System by developing and executing innovative PR, communications, and storytelling strategies that elevate the organization's mission-especially within its Value-Based Enterprise.
This includes supporting key entities such as:
- Health Alliance Plan (HAP)
- Populance (population health)
- Community Care Services
- Mosaic Clinically Integrated Network
In this role, you'll act as a strategic partner, project manager, and storyteller, driving communications that position Henry Ford Health as a leader in value-based care. You'll collaborate closely with communications, marketing, and executive leaders while enhancing brand visibility and supporting system growth.
Key Responsibilities
- Develop and execute strategic PR and storytelling plans across clinical care, research, education, community impact, and philanthropy
- Build and maintain strong media relationships; actively pitch stories to national, local, and industry outlets
- Create engaging content (press releases, digital, social, internal, and external communications)
- Serve as project manager for major communications initiatives and campaigns
- Partner with internal leaders to provide strategic counsel and alignment on messaging
- Collaborate across teams to ensure consistent, integrated communication strategies
- Track and measure engagement and performance metrics
- Support media monitoring, distribution, and reporting
- Assist with media events and public-facing opportunities
- Support thought leadership and executive visibility strategies (media, speaking, op-eds)
- Develop content strategies for diverse audiences (consumers, media, internal stakeholders)
- Participate in on-call support during emergency communications situations
Qualifications
- Bachelor's degree in Public Relations, Communications, or related field
- 5+ years of PR/communications experience with increasing responsibility
- Exceptional written, verbal, and digital communication skills
- Strong interpersonal skills; able to work with leaders at all levels
- Ability to translate complex medical concepts for broad audiences
- Passion for storytelling, curiosity, and a collaborative mindset
- Strong project management skills; able to manage multiple priorities
- Strategic, creative, detail-oriented, and innovative thinker
Preferred/Additional Skills
- Experience with media monitoring and distribution tools
- Knowledge of healthcare, value-based care, or population health
- Ability to analyze data and measure communications impact
Core Competencies
- Communication, teamwork, and collaboration
- Accountability and ownership
- Customer service and professionalism
- Adaptability and continuous learning
- Respect for diversity and inclusion
Work Environment
- Standard office environment
- Occasional after-hours/on-call support as needed
Summary
This role is ideal for a strategic communicator and storyteller who thrives in a fast-paced environment and wants to make a meaningful impact by elevating healthcare innovation, leadership, and community impact.
EDUCATION/EXPERIENCE REQUIRED:
- Education: Bachelor's degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university
- Experience: Minimum of 5 years in public relations, communications, or related field with increasing responsibility
- Communication Skills: Exceptional oral, written, and digital communication skills
- Interpersonal Skills: Excellent people skills; able to work effectively with a broad cross-section of leaders
- Critical Thinking: Ability to distill and communicate complex medical and other concepts to diverse audiences
- Mindset: Passion for storytelling, natural curiosity, and a collaborative client-partner approach
- Work Style: Ability to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy
Additional Information
- Organization: Corporate Services
- Department: Public Relations - Admin
- Shift: Day Job
- Union Code: Not Applicable