Sr. Sales Manager

Key Responsibilities

Sales & Business Development

• Prospect, solicit, and secure new group business that aligns with the resorts sales objectives.
• Develop and maintain relationships with corporate clients, meeting planners, third-party partners, and travel professionals.
• Manage the sales process from lead generation through proposal development, contract negotiation, and turnover to the Events team.
• Conduct sales presentations, site visits, familiarization tours, and client meetings.
• Represent Lake Austin Spa Resort at industry trade shows, networking events, and sales missions.
• Maintain an active sales pipeline and consistently meet or exceed established revenue goals.

Revenue Management & Sales Strategy

• Prepare proposals and contracts that balance client needs with revenue objectives in partnership with the Director of Revenue.
• Maintain accurate sales forecasts, account information, and pipeline activity within CRM systems.
• Monitor market trends and competitive activity to identify new business opportunities.
• Collaborate with resort leadership and the Marketing team on sales initiatives and promotional efforts.

Relationship Management

• Build long-term relationships with key accounts and referral partners.
• Represent the Lake Austin Spa Resort brand with professionalism and a thorough understanding of the resorts luxury wellness experience.
• Maintain regular communication with clients to encourage repeat business and referrals.

Qualifications

Required

• Two to five years of progressive hospitality sales experience, preferably in luxury resort, destination resort, or group sales.
• Demonstrated success achieving group sales revenue goals.
• Strong negotiation, presentation, and account management skills.
• Excellent verbal and written communication skills.
• Proficiency with CRM systems, Microsoft Office Suite, and hospitality sales software.
• Ability to travel as needed for client meetings, industry events, and sales calls.

Preferred

• Experience selling luxury wellness resorts, destination retreats, or upscale hospitality experiences.
• Existing relationships within the corporate meetings, incentive travel, or wellness travel markets.
• Experience with Delphi, Salesforce, Opera, Book4Time, or comparable hospitality systems.

Performance Measures

• Group room revenue production
• Total group revenue contribution
• New account acquisition
• Repeat business and client retention
• Sales pipeline growth
• Achievement of annual sales goals

Benefits

• Competitive base salary with incentive opportunity
• Comprehensive health and wellness benefits
• Paid time off and holidays
• Employee spa discounts and booking privileges
• Professional development opportunities
• Employee recognition and wellness programs

About Lake Austin Spa Resort

Lake Austin Spa Resort is an award-winning luxury wellness destination recognized for exceptional service, personalized experiences, and a commitment to overall well-being. The Senior Sales Manager plays an important role in expanding the resorts group business while representing a brand known for excellence in hospitality.

Lake Austin Spa Resort is an Equal Opportunity Employer (EOE/M/F/D/V) and participates in E-Verify.