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Sr. Sales Planning Analyst

CESNA GROUP

Brea, CA

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JOB DETAILS
SKILLS
Analysis Skills, Brand Strategy, Business Intelligence, Business Intelligence Software, Business Plan, Consumer Branding, Data Analysis, Detail Oriented, Finance, Market Entry Strategy, Marketing, Nielsen Research, Performance Analysis, Power BI, Pricing, Reporting Dashboards, Return on Investment (ROI), Sales, Sales Analysis, Sales Forecasting, Sales Presentation, Sales Strategy, Sales Support, Sales Tools, Supply Chain, Trend Analysis
LOCATION
Brea, CA
POSTED
4 days ago
Job Summary

To perform sales forecasting and business planning. This role leverages data and business intelligence to guide decision-making, optimize trade investments, and enhance customer engagement. The ideal candidate is highly analytical, detail-oriented, and comfortable workingcross-functionally with Sales, Marketing, Supply Chain and Finance.
Job Description
  • - Build and maintain sales forecasts at brand, customer, and channel levels; monitor performance against plan and highlight risks/opportunities.
  • - Support annual and quarterly sales planning processes, aligning customer strategies with brand and financial objectives.
  • - Develop and automate reporting dashboards (using Excel, Power BI or similar BI tools) to monitor sales performance, pricing, and promotion ROI.
  • - Conduct syndicated data analysis (Nielsen, IRI, Circana, Madrid, etc.) and retailer POS reporting to identify trends and business opportunities.
  • - Support Sales Strategy Manager to translate insights into actionable sales programs and trade strategies.
  • - Evaluate trade promotion effectiveness and provide recommendations for improved ROI.
  • - Prepare data-driven customer presentations and selling stories that influence retailer decisions.
  • - Deliver competitive, category, and marketplace insights to support go-to-market strategies.
Qualifications
What's On Offer

Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.

About the Company

C

CESNA GROUP

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