Sr Specialist, Rural Lifestyle Content Creator

Overall Job Summary

The Senior Specialist, Social Content Creator is responsible for leading the creation and execution of engaging, results-driven social content while providing day-to-day guidance and oversight to Social Content Creators. This role serves as a senior individual contributor with small-scope people leadership responsibilities, ensuring content aligns with brand standards, business priorities, and performance objectives.

In addition to developing high-performing social content, this role partners closely with Social, Email, Creative, Category Marketing, and GTM teams to shape content strategy, refine execution, and optimize performance through analytics and insights. The Senior Specialist acts as a subject matter expert in social content trends, tools, and best practices while helping elevate the overall quality, consistency, and effectiveness of Tractor Supply Company's social presence.

Essential Duties and Responsibilities (Min 5%)

• Lead development of social-first content concepts that align with brand voice, seasonal priorities, and business objectives.
• Provide day-to-day oversight, creative guidance, and mentorship to Social Content Creators (initially dotted-line, evolving to direct leadership as needed).
• Review content prior to publication to ensure brand alignment, creative excellence, and performance optimization.
• Develop and execute social content across platforms including TikTok, Instagram, Facebook, YouTube, Pinterest, and emerging channels.
• Partner with analytics teams to interpret performance data and translate insights into actionable improvements in content strategy.
• Contribute to content calendar planning and recommend adjustments based on trends, performance, and campaign priorities.
• Create detailed shot lists and production plans to ensure efficient and effective on-location filming.
• Lead smaller-scale productions independently while collaborating with larger cross-functional production efforts.
• Oversee coordination with Store Managers, property owners, and internal stakeholders for content capturing logistics.
• Serve as subject matter expert on emerging creator tools and platforms (YouTube Creator Studio, TikTok tools, CapCut, Canva Pro, Wyng, etc.) and recommend innovative applications.
• Ensure proper tagging, digital asset management, and compliance documentation (model releases, team member permissions, etc.).
• Concept, film, edit, and produce high-quality social video content including transitions, music, visual effects, and text overlays.
• Present content performance summaries and recommendations to leadership and cross-functional stakeholders.

Required Qualifications

Experience: 4+ years of experience in social media content creation for a large brand or agency environment, with demonstrated ownership of content performance and campaign execution. Prior experience mentoring or guiding junior team members preferred.

Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field, or equivalent experience. Any combination of education and experience will be considered.

Professional Certifications:

Preferred knowledge, skills or abilities

• Creative writer with exceptional storytelling skills and ability to develop TSC's online brand identity and voice
• Clear understanding of social performance metrics and KPIs with knowledge of analytics and reporting tools like Facebook Analytics and Google Analytics.
• Proven ability to effectively lead multiple projects in a fast-paced, highly demanding environment.
• Excellent reporting and analytical skills, quantitative and qualitative, with strong attention to detail.
• Experience with DSLR cameras & Drone equipment
• Demonstrate strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content.
• Experience with platforms such as, Adobe Creative Suite
• Exceptional initiative and follow-through with an eagerness to collaborate across all TSC departments
• Retail and/or customer service experience a plus
• Experience using complex content and scheduling systems, comfortable tracking large amounts of information and offering a blend of design and technical skills.
• Strong hands-on web production skills.
• Experience with DSLR cameras & Drone equipment
• Stay on top of digital trends, best practices and standards.
• Ability to multitask.
• Ability to adapt to high-performance work environment.
• Strong verbal, written and Power Point presentation skills.

Working Conditions

• Normal office working conditions
• Occasional travel required

Physical Requirements

• Sitting
• Standing (not walking)
• Lifting up to 10 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link (https://www.tractorsupply.careers/content/Our-Benefits/?locale=en_US) for more specific information about the benefits and leave policies applicable to the position you're applying for.