Sr. WW Brand Marketing Manager, DSP Program

Amazon.com Inc

Nashville, TN

JOB DETAILS
SKILLS
Brand Management, Brand Marketing (Branding), Brand Strategy, Business Skills, Campaigns, Change Management, Channel Strategies, Communication Skills, Content Development, Cross-Functional, Focus Groups, Interviewing Skills, Management Strategy, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Public Policy, Public/Media/Press/Analyst Relations, Storytelling, Strategic Planning, Thought Leadership, Writing Skills
LOCATION
Nashville, TN
POSTED
3 days ago

Do you want to support Amazon's mission to build the world's safest, most efficient, and sustainable delivery network by bringing the stories of those delivering on behalf of Amazon to life? We are looking for a Senior WW Brand Marketing Manager to lead marketing and campaign efforts that support our Last Mile delivery network with a goal of sustaining positive brand perception across partners, stakeholders, and customers alike.

We're looking for a high-judgement and self-motivated individual with experience bridging business needs through high-value marketing and campaign work. In this role, the candidate will think big to develop disruptive, innovative 360-degree marketing plans and campaigns that promote all the ways that both Amazon and our partners are investing in the delivery experience. This individual will be tasked with developing and activating brand and marketing strategies that drive awareness, shape perception, and build trust with the DSP Program. The Sr. Brand Marketing Manager will collaborate with partner teams to formulate strategic insights, establish a holistic content strategy, and execute qualified marketing activations.

You will thrive in ambiguity and denounce the status quo, developing new and innovative ways to communicate, improving existing channels, and influencing and launching new methodologies. It will be critical to work across cross-functional teams of leaders, partner organizations, and stakeholders to ensure that we are launching programs through robust communication, change management strategies, and year-long campaign efforts. The work you and your team do will impact Amazon's broader corporate reputation, requiring close partnership with Public Relations, Public Policy, and other important stakeholders.

The ideal candidate must be a strong communicator with strategic communications, marketing and/or campaign experience, business acumen, and excellent writing ability. The right candidate for this role excels at both developing winning engagement and messaging strategies and executing tactical plans with precision and thrives on delivering measurable results and positive impact. Excellent communication and writing skills are imperative for this role, and this role can formulate a clear viewpoint on complicated issues, creating a concise and well-written narrative to support their perspective. You will be a thought leader who indexes high on emotional intelligence. You'll have to be comfortable with testing, learning, and even failing forward while bringing fresh ideas to the table. This role operates in a fast-paced, highly ambiguous, frequently-changing environment, and will require a team member who has good judgement and is comfortable interacting with both internal and external leaders and working with cross-functional teams.

Key job responsibilities

  • Develop authentic and creative marketing plans and campaigns to both solve business needs and instill passion and engagement among the partner and delivery community
  • Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences
  • Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies
  • Establish a north star vision and roadmap for the DSP brand
  • Partner with agencies and internal creative teams to develop compelling content
  • Identify emerging topics and develop proactive plans with stakeholders
  • Look around corners to identify key moments in time around which to build campaigns that meet individuals where they are in their journey delivering on behalf of Amazon
  • Monitor and measure the effectiveness of marketing and campaigns and report out on them to leaders

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles