SRT-Direct Connection-Performance Parts Retail Sales Manager

The Performance Parts Retail Sales Manager is responsible for driving revenue, customer engagement, and profitability within a performance parts retail environment. This role oversees sales operations, optimizes product assortment, and ensures customers receive expert guidance on high‑performance, racing, and aftermarket components.

Key Responsibilities:

• Sales Leadership & Revenue Growth

• Develop strategies to increase sales of performance parts, accessories, and aftermarket upgrades.

• Set sales targets for the team and track progress using KPIs.

• Create promotions, merchandising plans, and seasonal campaigns to maximize revenue.

• Drive conversion from online leads, walk‑in customers, and phone inquiries.

• Customer Engagement & Product Expertise

• Provide expert guidance on performance parts-engine components, suspension, exhaust, tuning, forced induction, etc.

• Resolve escalated customer issues and maintain high customer satisfaction scores.

• Conduct product demos, workshops, or community engagement events (cars & coffee, track days, etc.).

• Team Management & Training

• Assist in recruitment, training, and mentor retail sales staff at dealers.

• Conduct regular coaching sessions to strengthen product knowledge and sales techniques.

• Ensure team members stay current on new performance products and technologies.

• Inventory, Merchandising & Vendor Coordination

• Manage inventory levels for high‑demand SKUs and seasonal performance categories.

• Work closely with purchasing teams and suppliers to optimize product mix.

• Ensure proper merchandising, signage, and displays that highlight key performance items.

• Retail Operations & Profitability

• Monitor margins, product profitability, and overall financial performance of the product portfolio.

• Implement process improvements to increase operational efficiency for dealers who sell performance products

• Marketing & Community Building

• Support marketing campaigns, social media content, and digital promotions.

• Engage with local car clubs, racing organizations, and enthusiasts to grow brand presence.

• Host events that promote performance culture and drive store traffic.

Basic Qualifications:

• Bachelors Degree

• 5 or more years of experience in automotive retail, aftermarket performance parts, or motorsports sales

• Strong knowledge of performance upgrades, tuning, and racing components

• Proven leadership and team‑management skills

• Excellent communication, customer service, and sales abilities

• Strong analytical skills with experience using sales reports and inventory systems

• Ability to work evenings/weekends as required by retail schedule

Success Metrics:

• Retail sales revenue and margin growth

• Customer satisfaction and repeat‑purchase rates

• Inventory turns and product availability

• Store traffic growth and community engagement