The VISTA volunteer will build organizational capacity by developing internal communications and marketing frameworks, including branding guides, infographic templates, and social media standards. Activities include creating staff-ready outreach toolkits for watershed monitoring, assessment, and reclamation initiatives; producing documentation systems for event promotion; and developing content management structures for website and newsletter updates. The VISTA will establish internal processes for recognizing volunteers, staff, and community partners; compile templates and documentation for long-term storytelling strategies; and conduct research on the best marketing practices to inform organizational communications planning and strengthen outreach infrastructure.