The Retail Store Manager (RSM) is responsible for the overall sales and operational standards of the location that they are assigned to. Successful RSM's will lead their personnel and drive success across all levels of performance. This position is responsible for the overall sales achievement, customer service, operational standards, inventory and personal management of the location. The RSM position is responsible for ensuring that direct reports consistently achieve their sales quotas and meet or exceed goals. The RSM must demonstrate strong leadership skills and develop, implement and manage programs and processes. As the primary job duties of the RSM are to oversee the store location, lead a team to achieve sales goals, manage operational activities, and create a welcoming customer experience, when necessary, the RSM is expected to sell phones and services, greet and handle customer issues, resolve customer grievances and conflicts.