Strategic Account Manager

Nexstar Media Group Inc

Richmond, VA

JOB DETAILS
SKILLS
Advertising, Analysis Skills, Asset Management, Best Practices, Billing, Budgeting, Campaigns, Channel Strategies, Communication Skills, Consulting, Customer Relations, Customer Relationship Management (CRM), Data Analysis, Digital Media, Exceeded Sales Goal, Interpersonal Skills, LifeTime Value (LTV), Marketing Plan, Marketing Strategy, Mentoring, Metrics, Needs Assessment, Online Marketing, Order Management, Order Processing, Partner Sales, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Problem Solving Skills, Reconciliation, Return on Investment (ROI), Revenue Growth, Revenue Planning, Revenue/Sales Reporting, Sales, Sales Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Strategic Accounts, Strategic Planning, Team Player, Technical Strategy, Time Management
LOCATION
Richmond, VA
POSTED
13 days ago

Strategic Account Manager

Are you a data-driven, client-focused digital marketing expert with a passion for driving measurable results? At WRIC, we're seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales efforts. In this role, you'll be a key player in developing and executing innovative digital media strategies that exceed client expectations and contribute significantly to our revenue growth. You'll partner closely with Sales Managers and Account Executives (AEs) as the technical expert and strategic consultant to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value.

Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.

Key Responsibilities:

Drive Revenue Growth: Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.

Strategic Consulting: Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.

Data Analysis & Optimization: Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.

Client Relationship Management: Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.

Sales Collaboration: Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.

Campaign Management: Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance. Monitor campaign pacing and proactively address any potential issues.

Reporting & Analysis: Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.

Operational Excellence: Manage order entry, oversee billing reconciliation, coordinate creative changes, pull reports, and handle digital task assignments efficiently.

What We're Looking For:

  • 2+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
  • Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising, and programmatic buying.
  • Strong analytical skills and the ability to translate data into actionable insights and recommendations.
  • Excellent presentation, communication, and interpersonal skills.
  • Ability to collaborate effectively with internal teams and build strong client relationships.
  • Experience with Matrix and Wide Orbit software is a plus.
  • Google Ads and/or other relevant certifications are a plus.

Join Our Team!

If you're a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact, we encourage you to apply! We're a dynamic, growth-oriented company that values innovation, collaboration, and results. Apply today, and let's discuss how you can contribute to our success!

About the Company

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Nexstar Media Group Inc