Strategic Data Analyst - Global Business Solutions - San Jose

About Us The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and Partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

About The Role We are looking for a Client Solutions Strategic Data Analyst to join our Client Solutions Team for the North America region. This role will play a key part in developing strategic, customized solutions that connect TikTok's advertising products with clients' business objectives.

The Strategic Data Analyst works closely with Sales, Product, Measurement, and Operations teams to design data-driven strategies and tailored solutions for complex business challenges. This will include generating insights, using data and business research, to proactively identify revenue opportunities. The role combines consultative thinking, strong analytical capabilities, and deep knowledge of media products to unlock growth opportunities for clients and the business.

In addition to responding to client needs, this role proactively identifies opportunities to drive product adoption, improve go-to-market strategies, and strengthen the implementation of TikTok's global commercial frameworks.

Success in this role requires strategic thinking, strong analytical capabilities, cross-functional collaboration, and the ability to translate data into actionable insights and scalable solutions.

Responsibilities

• Perform regular monitoring of key business metrics to provide on-time feedback to relevant stakeholders of the outliers or actionable trends observed
• Prepare weekly/monthly/bi-monthly business review reports for leaders and key stakeholders to drive business decision-making and alignment
• Analyze campaign and business performance data to identify strategic insights, trends, and optimization opportunities
• Develop data-driven recommendations that improve client outcomes and inform TikTok's go-to-market strategies
• Generate insights on revenue opportunities at a product and vertical level
• Maintain team documents to ensure relevance (e.g., data mapping, support schedules)
• Collaborate with operational leaders to ensure smooth project execution, drive stakeholder communication/alignment, govern the project timeline, and ensure ownership Minimum Qualifications:
• 3+ years in a digital marketing company, with proven experience in business analysis and project management
• Practical skills and experience with data analytics and visualization tools such as Excel, SQL, Tableau, Thinkcell, and PowerPoint
• Experience working with data analysis and insights generation, including querying, data interpretation, and dashboard analysis
• Able to story-tell based on multiple data sources and business context to derive meaningful and strategic insights for the business
• Excellent English written (clear document writing, presentation making) and verbal communication skills

Preferred Qualifications

• Strategic thinking capacity, able to quickly understand the business and discover the connection between business and data performance, and the ability to translate complex data into clear business recommendations and strategic narratives
• Strong business analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and data accuracy
• Ability to work cross-functionally with multiple teams and stakeholders; excellent relationship-building, collaboration, negotiation, and influence skills
• Ability to work in a fast-paced, dynamic environment and adapt to changes