Strategic Growth Specialist for Enrollment & Market Expansion

Position Details

Position Information

Position Title Strategic Growth Specialist for Enrollment & Market Expansion Job Type Full Time - 12 months Division Enrollment Management Department Admissions Office Job Location Crete, NE & Lincoln, NE Position Summary

Doane University is a historic liberal arts college with campuses in Crete and Lincoln, Nebraska, and we are looking for a builder to help shape our future. Two positions are available, one reporting to the Director of Student Recruitment in the Office of Admission on the Crete Campus and one reporting to the Director of Student Recruitment in Enrollment Services on the Lincoln Campus.

As a Strategic Growth Specialist, you play a key role in driving institutional sustainability by identifying new student markets and actively executing recruitment strategies to fill them. Moving beyond traditional athletics and performing arts streams, this role requires proactive strategy and innovative thinking to uncover underrepresented student segments, establish new sourcing pipelines, and directly recruit prospects.

The ideal candidate will leverage market data to locate new student streams while acting as a compelling brand ambassador who can articulate and sell the immense value of a liberal arts education.

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Success Metrics

• Growth in enrollment for non-athletic/non-performing arts programs
• Increased diversity of student populations (geographic, socioeconomic, academic interests)
• Improved inquiry-to-enrollment conversion rates
• Expansion of new recruitment channels and partnerships

Doane University actively works to create and sustain a welcoming learning community for all members to fulfill their potential, feel valued, and make meaningful contributions to the University. Doane University is an equal-opportunity employer and seeks candidates who reflect the diversity of our society. Applicants must be currently authorized to work in the United States on a full-time basis. Doane University does not provide employment visa sponsorship for this position.

FLSA Salaried (Exempt) Salary $53,000 - $58,000 Minimum Required Qualifications

Requires a bachelor's degree plus at least 3 years of experience:

• Independently uncovering and actively recruiting new pipelines
• Successfully converting passive prospects into active applicants
• Using data to target and capture underrepresented audience segments
• Building high-trust partnerships with community stakeholders

Your experience must demonstrate a proven ability to:

• Execute strategic plans using innovative methods
• Use market research and data analysis to achieve goals
• Communicate through stories that resonate with the target audience
• Strong relationship-building and partnership development
• Effective project management and execution
• Adaptability in resource-constrained environments

Preferred Qualifications

We would also prefer to see:

• A master's degree with emphasis in higher education, business, marketing, or a related field
• 3-5 years of successful student recruitment in a liberal arts or small college environment
• Proven track record of leveraging a CRM (e.g., Slate, Salesforce) to manage recruitment funnels, track outreach metrics, and optimize applicant pipelines.
• Demonstrated ability to translate demographic and higher education enrollment trends into actionable outreach strategies.

Required Licenses/Certifications Preferred Licenses/Certifications

Physical/Environmental/Working Conditions

Working Conditions

Mobility and flexibility to conduct targeted field recruitment, requiring travel to tap into newly identified geographic territories and demographic hubs. Must be willing to connect with prospective students outside standard office hours.

Travel Required Yes Physical Requirements Sedentary work Outdoor Exposure Primarily exposed to indoor elements Background Check Required Yes

Posting Detail Information

Posting Number STF195 Desired Start Date Position End Date (if temporary) Open Date Review Start Date Close Date Open Until Filled Yes Special Instructions to Applicant

Doane offers a comprehensive benefits package that supports you professionally and personally, including paid time off, health and retirement benefits, professional development opportunities, and free undergraduate and discounted graduate tuition. Visit our benefits page to learn more.

Quick Link for Direct Access to Posting https://doane.peopleadmin.com/postings/2662

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • How did you hear about this position?

(Open Ended Question)

• • Is the salary or salary range listed in the job posting acceptable to you?
• Yes
• No

Documents Needed to Apply

Required Documents

• Cover Letter
• Resume

Optional Documents

• Other Document