Strategic Marketing and Public Relations Coordinator

Miami-Dade County Government
  • Miami, FL
    5 days ago

    Job Description

    Minimum Qualifications

    Bachelors degree. A minimum of four years of progressively responsible professional experience in public information, communications, journalism, marketing, or media relations is required. Additional professional experience in public information, communications, journalism, marketing, or media relations may substitute for the required education on a year-for-year basis.

    Recruitment Notes

    We are seeking a highly skilled CITD Strategic Media and Public Relations Coordinator to provide countywide leadership, guidance, and quality assurance for media and public relations activities in collaboration with the Mayor's Office and County departments. This role ensures consistent, accurate, and timely media communications that reflect County priorities and uphold established standards.

    Key Responsibilities

    • Coordinate media relations efforts across all County departments, offering expert guidance on media engagement strategies, earned media opportunities, messaging consistency, and communications best practices.
    • Review, edit, and approve press releases, media advisories, official statements, talking points, and related communications materials to ensure high-quality, accurate, and consistent messaging.
    • Serve as a strategic advisor during sensitive, high-profile, or time-critical media situations, supporting departments and County leadership in developing effective media responses.
    • Plan and coordinate media announcements, editorial calendars, and communication milestones, advising on timing, sequencing, and messaging strategies.
    • Develop comprehensive briefing materials and messaging tools for County leadership, subject matter experts, and representatives participating in media activities.
    • Maintain communications documentation, reporting metrics, and media tracking systems; evaluate outcomes and recommend improvements.
    • Provide oversight, training, and professional development for assigned communications staff.

    Top Priorities of This Role

    • Ensuring consistency, accuracy, and quality of media communications across departments.
    • Providing strategic media relations guidance to County departments and leadership.
    • Coordinating countywide messaging to maintain alignment with established standards and priorities.

    Numbers & Facts

    LocationMiami, FL

    Skills

    • Best Practicesunmatched
    • Documentationunmatched
    • Establish Prioritiesunmatched
    • Journalismunmatched
    • Leadershipunmatched
    • Marketingunmatched
    • Marketing Strategyunmatched
    • Media Buying and Planningunmatched
    • Metricsunmatched
    • Organizational Skillsunmatched
    • Presentation/Verbal Skillsunmatched
    • Press Releasesunmatched
    • Public/Media/Press/Analyst Relationsunmatched
    • Quality Assuranceunmatched
    • Time Managementunmatched
    • Training/Teachingunmatched

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