Strategic Marketing Executive
We are looking for an experienced Strategic Marketing Executive to help build and accelerate our marketing engine across SaaS, apps, and B2B/enterprise offerings.
This is a hands-on role for someone who can move comfortably between strategy and execution — assessing what we have today, identifying opportunities, building the right systems and programs, and driving measurable results.
What You'll Do
- Develop and execute go-to-market and demand generation strategies across our product portfolio.
- Audit and optimize our marketing infrastructure, including CRM, website, analytics, email, paid media, content, and sales collateral.
- Build and optimize paid acquisition programs, with a strong focus on measurable ROI and scalable growth.
- Develop sales enablement materials and improve alignment between marketing and sales.
- Build lead nurture, email outreach, and marketing automation programs.
- Support enterprise pipeline development through target-account marketing, outbound strategy, and vertical-specific messaging.
- Help strengthen product positioning, messaging, and brand architecture across multiple products and audiences.
- Establish clear reporting and performance metrics to guide marketing investment and prioritization.
- Identify what is working, what isn't, and where to scale, pivot, or eliminate spend.
What We're Looking For
- 7+ years of progressive marketing experience, ideally in SaaS, technology, apps, or a high-growth environment.
- Experience with HubSpot.
- Proven experience in demand generation, growth marketing, and go-to-market strategy.
- Strong understanding of both B2B/enterprise and performance marketing.
- Experience with CRM, marketing automation, paid acquisition, analytics, and sales enablement.
- A track record of using data and experimentation to drive measurable growth.
- Excellent strategic, analytical, and communication skills.
- A hands-on operator who can develop the strategy and execute it — not someone who only wants to advise.
- Comfortable working independently in a fast-moving, entrepreneurial environment.
What Success Looks Like
You will help us create a more focused, measurable, and scalable marketing operation — generating qualified demand, strengthening our enterprise pipeline, improving sales effectiveness, and establishing a clear path to profitable growth.
Engagement: Contractor / Fractional Marketing Leadership
Initial Focus: SaaS & Apps, Demand Generation, Enterprise Pipeline, and Marketing Operations