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Strategic Marketing Manager

Ketjen

Houston, Texas

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JOB DETAILS
SKILLS
Brand Management, Brand Positioning, Business Case, Business Skills, Category Management, Chemical Engineering, Chemistry, Competitive Analysis/Strategy, Competitive Research, Cost Modeling, Customer/Client Research, Customer/Consumer Behavior, Database Administration, Digital Media, Economic Analysis, FCC (Federal Communications Commission), Federal Laws and Regulations, Futures, Interpersonal Skills, Literacy, Manufacturing, Market Tracking, Market Trend Analysis, Marketing, Marketing Strategy, Media Placement, Monitor Regulations, Petrochemicals, Product Development, Product Lifecycle, Product Management, Product Marketing, Product Positioning, Product Pricing, Product Strategy, Profit & Loss, Research & Development (R&D), SAP, Sales, State Laws and Regulations, Strategic Planning
LOCATION
Houston, Texas
POSTED
30+ days ago

Are you ready to move your career forward and help shape our company’s and customers’ futures?

If you aspire to challenge yourself, work with the best in the industry and join a successful team where you can make a meaningful contribution, then we invite you to join us at Ketjen Corporation, a provider of advanced catalyst solutions to leading producers in the petrochemical, refining, and specialty chemicals industries. Together, we can create a legacy marked by innovation, excitement, and energy.

Knowledge and experience

  • University degree in Chemical Engineering, or equivalent through work experience
  • Minimum 5 years Product line Management and Marketing experience
  • Technical or scientific literacy and innovation management experience
  • Business acumen – Understand the impact of decision on business impact
  • Customer and market insights around the FCC business
  • Brand management and product positioning management
  • Solid background in SAP, cost models and economic evaluation
  • Outstanding communications and interpersonal skills
  • Ability to work independently, goal orientated

Key Focus/Responsibilities

  • Market and Customer Insight

Deep, decision‑ready understanding of markets, customers, and demand drivers

  • Portfolio Strategy & Lifecycle ManagementOptimize segment portfolio over time
  • R&D Direction & Innovation ReturnsEnsure innovation efforts translates to commercial advantageManage business case
  • Value Proposition, Positioning & MessagingManage branding and product placement in print media, digital media and conferencesCreate the product line marketing narrative and organize collateral to support narrative
  • Commercial Enablement & Market ExecutionEnable Sales in the selling process, understanding customer buying behavior
  • Financial Performance & Product P&LManage economic outcome of the product linePrice, CM strategy and execution
  • Governance, Alignment & Decision OwnershipDrive alignment and decisions across functions
  • Maintain competitive intelligence database
  • Support Strategic Marketing Director in day-to-day business
  • Work with other product line managers to ensure a consistent approach for activities
  • Monitors regulatory and federal/state HSE programs and initiatives that may have an impact on the business and communicates risks and/or opportunities to Business Management

Accountabilities

  • Product Line Strategy & Direction. Alignment with market trends, financial goals, manufacturing assets and competitive behaviorProduct P&L, Price strategy and contribution margin   
  • Product portfolio and lifecycle accountabilityIdeation, New product development and introductionProduct launch, drive market adoption and product phase outPortfolio optimization
  • R&D direction and outcomesTranslate product line requirement into R&D actionsMarket implementation of new product developments
  • Market insight and track competitive activityMarket segmentation and prioritizationTrack competitive positioning vis-à-vis competitive
  • Sales enablement and commercial execution of new product introductionClear value propositions, technical positioning, competitive intelligenceCapture customer/market feedback for strategy adjustment

Benefits of Joining Ketjen

  • Competitive compensation

  • Comprehensive benefits package

  • A diverse array of resources to support you professionally and personally.

Apply today and help Ketjen unleash the POTENTIAL of advanced chemistry for industries that power the world.

About the Company

K

Ketjen

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