Strategic Marketing Officer

Why Broadway Bank:

We are one of the largest independently owned banks in Texas with offerings in personal and private banking, wealth management, business banking and mortgage lending.

Position Overview:

The Strategic Marketing Officer is responsible for leading and supporting all marketing communications campaigns, plans, and initiatives for specific lines of business within the bank. This role is integral to recommending, planning, and executing strategic Marketing Communications (MarComm) and media plans aligned with the bank''s brand strategy. The position manages email automation, customer communications, campaigns (digital and traditional), budget, and external vendors, contributing to advertising, event management, and strategic marketing initiatives. This role ensures that all communications reflect and enhance the bank's branding and objectives while meeting compliance standards.

Essential Functions:

• Strategic Marketing
• Collaborates with the Marketing Communications Director to develop and implement targeted digital and traditional marketing and advertising campaigns.
• Acts as the primary liaison to external agencies, internal creative services, and vendors, utilizing advanced project management skills.
• Partners with various bank lines of business, including Commercial Banking, Private Banking, Wealth Management, Consumer, and CRA, to initiate strategically targeted campaigns for customer acquisition and retention.
• Maintains a calendar of marketing initiatives for assigned lines of business, ensuring readiness and consistent communication with business leaders.
• Provides data-driven analysis of campaigns, making optimization recommendations to maximize the impact and profitability of marketing initiatives and improve ROI.
• Manages marketing budgets for assigned lines of business, ensuring all expenditures align with budgetary guidelines and objectives.
• Oversees all email marketing campaigns, including customer-wide communications, in collaboration with Corporate Communications.
• Develops and curates engaging content across various mediums, including the website, advertising channels, and marketing collateral.
• Marketing Communications
• Coordinates with the MarComm team to execute various marketing, promotional, and advertising projects across digital and traditional channels.
• Plans and oversees the production and deployment of advertising campaigns across multiple platforms, ensuring consistency with the bank's branding.
• Partners with internal Creative Services team to strategize, recommend, and create targeted marketing and promotional materials for customer segments.
• Directs vendor and supplier interactions under the guidance of the Marketing Communications Director to ensure high-quality service and output.
• Maintains knowledge of print production techniques, staying informed of advancements in the field.
• Facilitates the creation of merchandising and sales support materials for bank centers to enhance customer engagement.
• Monitors competitors'' marketing efforts, identifying trends and opportunities to differentiate bank offerings.
• Works closely with compliance officers to ensure all marketing materials adhere to regulatory standards.
• Manages the production of collateral and sales enablement resources, updating content as needed to support marketing goals.
• Digital Channels
• Collaborates with internal teams to oversee, update, and enhance the bank's website content.
• Develops and maintains effective branding across external communications, ensuring timely updates and additions to digital content.
• Keeps informed on digital advertising trends, including SEO, GEO, digital best practices, targeting, and emerging platforms.
• Identifies and implements effective website and digital advertising tactics to improve message delivery, audience engagement, and conversion.
• Partners with the Corporate Communications and Digital Officer to design and execute social media strategies for line of business initiatives.
• Event Management
• Plans, coordinates, and executes bank-related events in collaboration with Corporate Communications and Events Officer such as customer and special events, enhancing customer experience.
• Represents the bank at civic, charitable, and trade organization events, contributing to its community presence and reputation.
• General Responsibilities
• Manages the distribution of marketing materials, coordinating with vendors, banking centers, departments, and mail houses.
• Maintains regular communication with the Marketing Communications Director and line of business executives regarding project updates, timelines, and budget status.
• Assumes additional duties as needed, contributing to the ongoing success and development of the bank''s marketing initiatives.
• This position may require travel within the bank's geographic area.