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Strategic Planner 5

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Beaverton, OR

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JOB DETAILS
SKILLS
Analysis Skills, Brand Marketing (Branding), Business Growth, Business Plan, Channel Management, Channel Strategies, Communication Skills, Consumer Branding, Cross-Functional, Customer Experience, Customer/Client Research, Distribution Channel, Ecosystems, Global Branding, Leadership, Market Trend Analysis, Marketing, Matrix Management, Merchandising, Operational Audit, Operational Strategy, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Problem Solving Skills, Product Positioning, Productivity Management, Retail, Retail Channel, Retail Merchandising, Retail Strategy, Storytelling, Strategic Planning, Wholesale Industry
LOCATION
Beaverton, OR
POSTED
30+ days ago
Job Title: Lead, Marketplace Strategy (Global)
Location: Beaverton, OR (Preferred) Remote candidates may be considered for strong profiles
Contract 12 Months Contract

Role Summary
We are seeking an experienced Lead, Marketplace Strategy to drive the end-to-end marketplace strategy across wholesale and Direct channels within a global consumer brand environment. This role will shape how the brand appears across channels, ensuring a differentiated consumer experience while balancing growth, brand equity, and operational excellence.
The ideal candidate brings strong experience in marketplace strategy, merchandising, retail, or business management within a highly matrixed global organization. This individual will partner cross-functionally to define channel roles, optimize distribution strategies, and align global priorities with geo execution.

Key Responsibilities
Marketplace Strategy Development
  • Lead the development and execution of a comprehensive marketplace strategy across wholesale and Direct channels
  • Define the strategic role of each channel including monobrand, Direct, and wholesale partner ecosystems
  • Establish channel guardrails related to distribution, assortment segmentation, and differentiation
  • Translate brand and consumer priorities into actionable marketplace strategies that drive growth and brand distinction
Channel Segmentation & Distribution Strategy
  • Develop and operationalize channel segmentation strategies across key accounts and Direct formats
  • Define product placement, storytelling, and consumer experience strategies by channel
  • Create frameworks that minimize channel overlap and improve marketplace productivity
  • Partner with merchandising and planning teams on assortment, lifecycle, and OTB alignment
Cross-Functional Leadership
  • Collaborate closely with merchandising, marketing, retail, digital, planning, and geo teams
  • Drive alignment on marketplace priorities, execution plans, and business trade-offs
  • Facilitate cross-functional meetings, strategic reviews, and operational forums
  • Influence senior stakeholders and leadership teams to balance brand and commercial objectives
Strategic Execution
  • Translate strategic direction into scalable frameworks, playbooks, and execution tools
  • Build channel-specific guidelines across product, storytelling, services, and consumer environments
  • Ensure global strategies are adaptable to local market needs while maintaining brand consistency
  • Support geo teams with localized execution and marketplace optimization
Performance Optimization
  • Define and track KPIs related to marketplace health, productivity, consumer engagement, and growth
  • Analyze channel performance and identify opportunities for optimization
  • Continuously refine strategies based on consumer insights, business trends, and marketplace dynamics
Required Qualifications
  • 8+ years of experience in marketplace strategy, merchandising, retail strategy, business management, or related fields
  • Strong understanding of wholesale, Direct-to-Consumer, and multi-channel retail ecosystems
  • Proven experience building and executing large-scale marketplace or channel strategies
  • Excellent analytical, strategic thinking, and problem-solving abilities
  • Strong executive communication and presentation skills
  • Experience working within a global, matrixed organization
  • Ability to influence cross-functional stakeholders and drive alignment
Preferred Qualifications
  • Experience within apparel, footwear, sporting goods, or consumer retail industries
  • Background supporting global marketplace or omnichannel transformation initiatives
  • Experience partnering with geo/regional teams across international markets
Leadership Expectations
  • Operate with an enterprise mindset balancing brand, consumer, and commercial priorities
  • Lead through collaboration and influence across complex organizations
  • Bring structure, clarity, and decisiveness in ambiguous environments
  • Drive accountability, speed, and operational excellence
  • Elevate team thinking through strong storytelling and strategic frameworks
What Success Looks Like
  • Clear and differentiated channel roles executed consistently across the organization
  • Improved marketplace productivity and reduced channel overlap
  • Strong alignment between global strategy and regional execution
  • Increased marketplace health, consumer engagement, and business growth
  • Faster and more effective decision-making across teams

About the Company

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