Strategic Planner 5

• The Lead of Marketplace Strategy is responsible for shaping and driving the end-to-end marketplace strategy for Client Brand across both wholesale and Direct channels. This role sits at the intersection of product, consumer, and distribution-defining how and where the brand shows up to maximize growth, elevate brand distinction, and create a seamless, differentiated consumer experience globally.
• This leader will translate brand vision into actionable marketplace strategies, establish clear roles for each channel, and drive alignment across global and geo teams to ensure disciplined,
• consistent execution.

• Lead the development of a holistic marketplace strategy across wholesale and Direct
• Define the role of each channel (monobrand, Client Direct, wholesale partners) in service of brand and business objectives
• Establish clear guardrails on distribution, assortment segmentation, and channel differentiation
• Translate brand priorities into marketplace actions that drive both growth and brand equity

• Build and operationalize channel strategies across key wholesale accounts and Direct formats
• Define "what goes where” across product, storytelling, and experiences
• Create decision frameworks that reduce overlap and internal competition across channels
• Partner with merchandising and planning to align assortment, OTB, and lifecycle strategies

• Serve as the connective tissue across merchandising, marketing, retail, digital, and geo teams
• Drive alignment on marketplace priorities, trade-offs, and execution plans
• Lead cross-functional forums and rituals to ensure clarity, accountability, and speed
• Influence senior stakeholders to make decisions that balance brand and commercial outcomes

• Turn strategic direction into clear frameworks, tools, and playbooks for global and geo teams
• Develop channel guardrails across product, services, environment, and storytelling
• Ensure strategies are scalable, actionable, and grounded in marketplace realities
• Partner with geos to adapt global strategy with local relevance while maintaining brand consistency

• Define KPIs to measure marketplace health across channels (brand, consumer, and financial metrics)
• Analyze performance and identify opportunities to optimize distribution, segmentation, and channel roles
• Lead continuous refinement of strategy based on insights and marketplace dynamics

• Operate with enterprise mindset-balancing brand, consumer, and commercial priorities
• Lead through influence across a highly matrixed organization
• Bring clarity to ambiguity and drive disciplined decision-making
• Elevate the thinking of teams through structured frameworks and sharp storytelling
• Model a high standard of accountability, collaboration, and pace

• 8+ years of experience in strategy, marketplace, merchandising, or general management
• Deep understanding of multi-channel retail and wholesale ecosystems
• Proven ability to define and operationalize strategy at scale
• Strong analytical and structured thinking skills
• Exceptional communication and storytelling ability for senior audiences
• Experience working in a global, matrixed organization

• Clear, differentiated roles for every channel-understood and executed across the organization
• Reduced overlap and increased productivity across marketplace distribution
• Strong alignment between global strategy and geo execution
• Measurable improvement in marketplace health (brand heat, productivity, and growth)
• A team and organization that moves faster with greater clarity and confidence

Jaffer.s@sunrisesys.com