Strategic Product Lead Remote

Inspira Financial is looking for a Product Strategy Lead to define a transformational next-generation experience for the people and employers who use our platform - one that meaningfully improves engagement, utilization, and health and financial outcomes. This role sits at the intersection of two critical audiences: accountholders, who experience their benefits through our website and mobile app, and employers, who manage their programs through our admin applications.

We're looking for someone who understands human behavior and can partner closely with our design team to reimagine how CDH products are delivered - including how we integrate broader health concepts, and how we collect and use data to personalize and improve the experience. This person should be able to paint a vivid, forward-looking vision for what the digital experience can become, grounded in a real understanding of how accountholders and employers behave and what drives (or blocks) engagement.

This is not a traditional product management role. What is required is real, hands-on experience in the healthcare industry - preferably expertise with HRA, FSA, Dependent Care, Commuter, and other notional benefits, with working knowledge of HSA, ESF, and other products we sell - combined with a track record of having built product experiences that end users genuinely loved. We need someone who deeply understands what accountholders and employers actually need today, who can reengineer the experience around that understanding, and who is excited to help change people's lives through better health and greater wealth.

What You'll Do

• Develop and articulate a bold, transformational vision for the future of the accountholder experience, spanning both the website and mobile app
• Develop and articulate a transformational vision for the future of the employer experience within the application
• Apply an understanding of human behavior to identify what drives - and what blocks - engagement, utilization, and better health and financial outcomes, and translate those insights into reimagined experiences
• Partner closely with the design team to reengineer existing experiences and prototype new ones, bringing deep behavioral and industry insight into the design process
• Imagine new ways of delivering CDH products, including how we integrate broader health concepts and how we collect and use data to personalize and improve the experience
• Develop a deep understanding of how accountholders live with and use their notional benefits day to day, and where the current experience falls short of what they need
• Develop a deep understanding of how employers manage and evaluate their CDH programs through Health Wallet Manager, and identify opportunities to improve their experience
• Partner closely with product managers, designers, and engineers to translate vision and user needs into requirements, prioritization input, and roadmap direction
• Serve as an internal subject matter expert and advocate for the accountholder and employer experience, representing their perspective in cross-functional planning
• Interface directly with accountholders, employers, and partners to gather feedback, validate direction, and build trust in our roadmap
• Create and deliver clear written and verbal materials that communicate strategy and vision to both internal teams and external partners
• Operate as a self-directed leader who can define their own approach to a role that doesn't have an established playbook, and who is looked to as a subject matter expert and leader within the company