Strategist Congress Marketing IZERVAY

Strategist, Congress Marketing, IZERVAY

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose / Scope

The Strategist, Congress Marketing leads the strategy, planning, and execution of IZERVAY's presence at key scientific and professional meetings. This role is responsible for translating brand strategy and clinical data into high-impact congress experiences and integrated non-personal promotion (NPP) that shape perception, engage eye care professionals, and drive commercial momentum.

Key Responsibilities

• Develop and execute congress strategy aligned to brand priorities, audiences, and data milestones
• Lead booth experience, content, and onsite execution to deliver a differentiated brand presence
• Translate clinical data into clear, compelling promotional and scientific materials (in partnership with LMR)
• Integrate non-personal promotion (digital, media, out-of-home) before, during, and after congress to extend reach and impact
• Partner with Medical Affairs and P2P teams to maximize KOL engagement and programming
• Equip the field with tools, messaging, and engagement plans to drive in-booth experience and follow-up
• Collaborate cross-functionally (Medical, Regulatory, Sales, Market Access, Communications and Global Marketing) to ensure aligned execution
• Manage agency partners and internal logistics teams to ensure flawless content development and execution
• Manage timelines, budgets, vendors, and deliver post-congress performance insights