Strategist, Paid Social

Brand: Orange 142

Department: Operations

Reports To: Manager, Paid Social

Job Title: Strategist, Paid Social

Job Type: Full-Time

Location: Remote (United States)

About Us

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we're paving the way toward providing Digital Advertising for Everyone.

Orange142: Digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention, and drive ROI across digital media channels.

The Opportunity

Direct Digital Holdings is seeking a Strategist, Paid Social to join the team at Orange 142.

The Strategist, Paid Social ensures seamless execution of complex paid display and video campaigns across Google Ads and other social platforms. This role manages key client relationships, allocates resources effectively, and ensures all campaigns meet quality standards and adhere to platform guidelines.

Responsibilities

• Build and maintain strong relationships with key clients, presenting key insights and strategies.
• Make recommendations for and execute strategy on paid display and video campaigns on Google Ads, Meta and other social platforms.
• Ensure all campaigns meet quality standards and adhere to platform guidelines.
• Implement advanced audience targeting strategies using platform tools.
• Track campaign metrics such as CTR, CPC, and CPV.
• Monitor daily campaign budgets, flagging overspend, or underspend issues.
• Craft engaging ad copy, when needed to support campaign objectives.
• Take the lead in resolving issues such as disapproved ads or technical errors in campaign setup.
• Evaluate the performance of all campaigns under their purview and identify opportunities for improvement.
• Stay informed on industry updates, platform changes, and new tools, sharing relevant insights with the team.

Qualifications

• A bachelor's degree from an accredited four-year college or university in marketing, advertising, or another related field is preferred.
• A minimum of three (3) years of experience in Paid Social across various platforms is required.
• Google Ads Certification required. Meta Blueprint Certification preferred.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly.
• Proficiency in MS Excel/Google Sheets and familiarity with Meta Ads, Google Ads, and AI software such as Gemini.

Compensation

Base salary plus annual bonus and benefits.

Benefits

Our "Culture of Care" philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.

We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO.

We also care about your health and well-being, and strive to deliver above market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees.

Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match, and free financial coaching/counseling.

Equal Employment Opportunity

Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.