Student Marketing Analyst Specialist
We are seeking a data-driven Student Assistant, Marketing Analyst Specialist to join our marketing data analytics team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to inform strategic decision-making and optimize digital environments and marketing campaigns. As a key member of the Data, Analytics, and Insights (DAI) team, you will collaborate with other team members to align our efforts with business objectives and deliver value to our stakeholders. The Marketing Analyst Specialist will play a crucial role in measuring marketing performance, identifying trends, and uncovering actionable insights to drive business growth.
This position will require approximately 20 hours per week.
What you'll do
Data collection and analysis: Collect and analyze marketing data from various sources, including website analytics, search engine optimization, social media, communications, paid media, and CRM systems.
Performance measurement: Track and measure the effectiveness of marketing campaigns and digital environments, including ROI, conversion rates, and other key performance indicators (KPIs).
Reporting and insights: Develop comprehensive reports and presentations that summarize marketing performance, highlight key trends, and provide actionable recommendations to improve effectiveness of campaigns and digital environments.
Campaign optimization: Collaborate with marketing team members to optimize marketing campaigns based on data-driven insights.
A/B testing analysis: Evaluate A/B tests to measure effectiveness of different marketing strategies and tactics.
Data visualization: Create visually appealing dashboards and reports to communicate complex data insights to stakeholders.
What you'll need
Familiarity with quantitative analysis
Familiarity with qualitative analysis
Strong problem-solving skills and ability to learn new concepts and technologies quickly
Familiar with concepts related to website performance, search engine optimization, and communications
Strong leadership, communication, and collaboration skills.
Passion for innovation and commitment to continuous learning
Relevant qualifications
Preferred education and experience
Minimum of 1+ years in marketing analytics
Completed relevant coursework in areas such as website analytics, search engine marketing and optimization, strategic communications, or related disciplines
Certified in Google Analytics
Demonstrate experience in data analytics
Preferred skills and abilities
Benefits
$30 bi-weekly cell phone reimbursement
Hands-on experience in a professional environment
Professional development plans
Opportunity to network with ASUEP leaders and other ASU students
Access to LinkedIn Learning and their 8,000+ courses
Professional skills workshops
About ASU Enterprise Partners
ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University's reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty.
ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions.
At ASU Enterprise Partners
We serve
ASU and one another with integrity, trust and compassion
We engage
step up, own it, collaborate
We innovate.
continuously, fearlessly, make decisions and take risks
ASU Enterprise Partners is an Equal Opportunity Employer