Student - Marketing Strategy Specialist - e2i Program

Utah Valley University

Orem, UT

JOB DETAILS
SALARY
SKILLS
Audience Development, Brand Strategy, Communication Skills, Cross-Functional, Customer/Consumer Behavior, Data Analysis, Develop and Maintain Customers, Entrepreneurship, Google Analytics, Industry Standards, Market Research, Marketing, Marketing Strategy, Online Marketing, Organizational Skills, Persona/Avatar Development, Presentation/Verbal Skills, Project/Program Management, Strategic Planning, Target Marketing, Team Player, Time Management, User Interface/Experience (UI/UX), Writing Skills
LOCATION
Orem, UT
POSTED
2 days ago

Student - Marketing Strategy Specialist - e2i Program

Salary

$15.00 Hourly

Location

Main Campus - Orem

Job Type

Student

Job Number

FY2606161

Division

VP Academic Affairs

Department

Innovation Academy

Opening Date

06/26/2026

Closing Date

7/3/2026 11:59 PM Mountain

Required Documents Needed to Apply

Resume

Student Class Schedule

Unofficial Transcript

Applicant Support

1-855-524-5627

Support@schooljobs.com

  • Description
  • Benefits
  • Questions

Position Announcement

The e2i program is seeking a creative and skilled Marketing Strategy Specialist to join our project teams. As a Marketing Strategy Specialist, you will collaborate with an interdisciplinary group, contribute to client meetings, and work toward delivering real-world results within an 8-12 week project cycle.

You will contribute to e2i's success by leading market research efforts and developing cohesive marketing strategies that guide your team's work and deliver lasting value to clients. You'll collaborate with interdisciplinary teams, attend client meetings, and ensure that all marketing deliverables align with a well-researched, client-centered strategy. You'll collaborate with interdisciplinary teams and ensure that projects are completed to industry standards.

Projects are tied to UVU-affiliated clients, so the ability to work within established brand and asset guidelines is essential. This is an excellent opportunity for students currently studying Marketing, Digital Marketing, Business Management, or a related field to gain valuable professional experience working in a multi-disciplinary team.

Preferred Major(s): Marketing, Digital Marketing, Business Management or a related field

About e2i:

Education 2 Impact (e2i) offers students the opportunity to work within interdisciplinary teams while gaining paid, hands-on experience. Projects are provided by companies or entrepreneurial UVU students, and teams are assembled to work under the guidance of a student project manager to complete these projects-mirroring real-world industry practices. Each project typically lasts between 8 and 12 weeks, giving team members a condensed, high-impact professional experience.

Summary of Responsibilities

  • Conduct market research to identify target audiences and develop detailed customer personas and profiles tailored to each client's needs.

  • Develop a comprehensive, cohesive marketing strategy that guides team members throughout the project and can be handed off to the client upon completion.

  • Utilize Google Analytics to gather and interpret data that informs strategic decisions.

  • Collaborate with interdisciplinary team members to ensure all project deliverables align with the established marketing strategy.

  • Adapt strategy recommendations to align with UVU brand and asset guidelines where applicable.

  • For web-focused projects, develop a strategy that accounts for web presence, user experience considerations, and online audience behavior.

Qualifications / Licenses / Certifications

  • Must be a current student at Utah Valley University, preferably studying Marketing, Digital Marketing, Business Management, or a related field.

  • Ability to collaborate effectively within a multidisciplinary team.

  • Strong organizational skills and ability to meet project deadlines.

  • Demonstrated understanding of marketing strategy development, including audience research and customer persona creation.

  • Familiarity with Google Analytics or similar data analysis tools.

  • Strong written and verbal communication skills, with the ability to present strategy clearly to both team members and clients.

  • Ability to manage time effectively and deliver quality work within an 8-12 week project timeline, at approximately 10 hours per week.

  • Experience or coursework in brand strategy, market research, or consumer behavior preferred.

  • Comfortable working within established brand guidelines and adapting creative direction accordingly.

EEO Statement:

UVU employment decisions are made on the basis of an applicant's qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

Student positions are ineligible from the university's full-time employee benefits package and part-time offerings.

For more information on services offered to students, visit https://www.uvu.edu/studentlife/.

01

Are you a current UVU student?

  • Yes
  • No

02

Please enter your UVID.

03

What is your major?

04

Have you ever worked on an e2i team before?

  • Yes
  • No

05

What is your expected graduation date?

06

Are you familiar with Google Analytics? If so, please briefly describe how you have used it.

07

Do you have any marketing-related coursework, projects, or a portfolio? If so, please provide a link or the document.

08

Which areas are you most interested in: Strategy, Content, or General Marketing?

09

Did anyone refer you to this position? If yes, who?

Required Question

Employer Utah Valley University

Address 800 W. University Parkway

Orem, Utah, 84058

Phone Applicant Support 855-524-5627

Website http://www.uvu.edu

About the Company

U

Utah Valley University

Utah Valley University was established in 1941 as Central Utah Vocational School (CUVS) with the primary function of providing war production training. CUVS was part of the Provo School District located in south Provo. The institution received a state appropriation in March 1945 of $50,000 to operate for the 1945-1947 biennium. In 1947, the school received funding as a permanent state institution. A new site for the school was acquired on University Avenue in Provo in 1948; in the 1952, the state appropriated funding for the first construction on that site. As enrollments grew, the state acquired over 185 acres in southwest Orem and the first building was completed in 1977. Today, the University’s facilities consist of a combined total of 412 acres with 50 buildings with campuses in Orem, Provo, and Heber City and property in Vineyard and at Thanksgiving Point in Lehi.

COMPANY SIZE
1,500 to 1,999 employees
INDUSTRY
Education
FOUNDED
1941
WEBSITE
http://www.uvu.edu/