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Student Marketing Support Assistant

Florida Gulf Coast University

Fort Myers, FL

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JOB DETAILS
SKILLS
Administrative Skills, Adobe Creative Suite, Brand Strategy, Campaigns, Communication Skills, Consumer Branding, Content Development, Content Management, Content Management Systems (CMS), Detail Oriented, Digital Asset Management, Digital Media, File Management, Large-Scale Systems, Marketing, Marketing Communications, Microsoft Product Family, Multiplatform/Cross-Platform, Multitasking, Operational Communications, Operations Management, Organizational Development/Management, Organizational Skills, Presentation/Verbal Skills, Quality Assurance, Spreadsheets, Taxonomies, Time Management, User Interface/Experience (UI/UX), Web Accessibility, Web Design, Website Management, Writing Skills
LOCATION
Fort Myers, FL
POSTED
2 days ago
Job Summary

The Student Worker will support the Marketing team with day-to-day operations, content management, and special projects. This role is ideal for students interested in marketing, digital communications, and brand strategy, offering hands-on experience in website management, content organization, and campaign support.

Job Description

General Support
  • Assist with administrative and project-based tasks for the marketing team
  • Support content creation and updates across digital platforms
  • Help maintain brand consistency across materials
Website Redesign & Asset Organization (Enhanced Detail)
  • Audit existing website content and inventory digital assets (images, PDFs, videos, documents)
  • Organize assets into structured folders following naming conventions and taxonomy guidelines
  • Tag and categorize assets for improved searchability and future use
  • Assist in migrating approved content into the new website CMS
  • Resize, compress, or format images and files to meet web standards and accessibility requirements
  • Collaborate with team members to ensure content aligns with updated navigation and user experience goals
  • Maintain a tracking spreadsheet or database to monitor asset status (e.g., reviewed, approved, migrated)
  • Support quality assurance by checking links, formatting, and content accuracy post-migration
Digital Content Support
  • Assist with updates to web pages and landing pages
  • Upload and format content within the CMS
Additional Job Description

Qualifications
  • Currently enrolled FGCU student (Marketing, Communications, Digital Media, or related field preferred)
  • Strong organizational skills and attention to detail
  • Familiarity with Microsoft 365 and basic digital tools
  • Experience with content management systems (CMS) and/or website platforms is a plus
  • Basic understanding of file management, naming conventions, and digital asset organization
  • Ability to manage multiple tasks and meet deadlines
Preferred Skills
  • Experience with Adobe Creative Suite, Canva, or similar tools
  • Strong written and verbal communication skills
Learning Outcomes
  • Gain hands-on experience in website redesign and digital asset management
  • Develop organizational systems for large-scale content projects
  • Build foundational skills in marketing operations and digital communications
  • Understand brand standards and user experience principles


FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.

About the Company

F

Florida Gulf Coast University

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