Student Social Media Strategist (Fall)

Student Social Media Strategist (Fall)

• 493424
• Norman
• Student
• College of Arts & Sciences

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Pay Range: Targeted salary $10.00 per hour, based on experience

Benefits Eligible: No

Work Schedule: Part-time, variable - Mon-Fri, 8:00 AM-5:00 PM (contingent on class schedule)

Travel: Not required

For Best Consideration Date: 07/31/2026

Position Introduction:

The LLC is seeking a creative, platform-savvy student to serve as its Social Media & Outreach Strategist. This role owns the MLLL department's digital presence - building awareness, growing engagement, and telling the department's story across Instagram and other social platforms.

This is not a "post-and-forget" role. We're looking for someone who thinks strategically about content, actively proposes new ideas, understands what resonates with a student audience, and treats the department's social media as something worth building - not just maintaining. Day-to-day LLC support duties are a shared team responsibility alongside the primary strategy work.

Duties include but are not limited to the following:

• Social Media Strategy & Content

• Own and manage the MLLL and LLC Instagram presence, including feed posts, stories, reels, and highlights

• Develop and maintain a semesterly content calendar aligned with key moments: placement season, cultural events, enrollment periods, and department milestones

• Write engaging, on-brand captions, calls-to-action, and short scripts for video voiceovers

• Propose and lead recurring content series - such as faculty spotlights, student language journeys, "Meet the Department" features, and language tips - without being prompted

• Coordinate with the Videographer and Designer to brief, request, and schedule content assets needed for planned posts

• Stay current on social media trends, platform updates, and content formats relevant to a university audience

• Outreach & Promotion

• Actively promote LLC and MLLL events, programs, and services across digital channels to increase student awareness and foot traffic

• Build and maintain relationships with language club leaders to cross-promote events and expand organic reach

• Identify and pursue collaboration opportunities with other OU departments, student organizations, and campus media

• Draft promotional copy for email announcements, digital signage, and other departmental communications as needed

• Analytics & Reporting

• Monitor Instagram Insights and other analytics tools to track reach, engagement, follower growth, and content performance

• Prepare a brief monthly report for the LLC Manager summarizing performance trends and recommendations

• Use data to inform content decisions and refine strategy over time

• LLC Daily Support - Shared Team Responsibility

• Assist students with language placement tests and assessment procedures

• Respond to placement-related emails and direct student inquiries to appropriate resources

• Support faculty and staff with day-to-day administrative and technical requests

• Maintain a clean, welcoming, and professional atmosphere in the LLC space

• Work collaboratively with LLC staff and student team members on larger departmental projects

Required Attachments:

Missing documents will result in the application being marked Incomplete.

• Resume
• Current OU class schedule (Spring, Summer, and/or Fall 2026)
• Portfolio sample: examples of social media content, campaigns, or any work that demonstrates your ability to engage an audience.
• A link to an Instagram, LinkedIn, or other platform you have managed is acceptable.

Required Skills:

• Ability to speak, read, and write clear, concise English
• Highly organized and able to manage multiple tasks and deadlines simultaneously
• Strong initiative - brings ideas forward and follows through without being prompted
• Able to communicate effectively and build rapport with students, faculty, and staff
• Customer service orientation
• Able to work collaboratively within a small, interdepartmental team
• Strong writing ability - clear, engaging, and adaptable in tone across platforms

Advertised Physical Requirements:

• Ability to communicate, including expressing oneself or exchanging information with others
• Ability to sit or stand for short or extended periods of time
• Ability to engage in repetitive motions including movements of the hands, wrists, or fingers
• Ability to attend and support on-campus events as needed for live coverage and outreach

Required Education:

• Must be currently enrolled in the Fall semester as a student at the University of Oklahoma. Hiring is contingent upon verification of current student status.

Department Preferences:

• Demonstrated experience managing or growing a social media account (personal or organizational)
• Familiarity with Instagram, short-form video platforms, and content scheduling tools
• Understanding of social media analytics and how to use data to guide content decisions
• Experience writing captions, promotional copy, or scripts for short-form video
• Comfortable coordinating with a creative team (designers, videographers) to brief and request assets
• Familiarity with languages other than English (not required, but valued in a multilingual environment)
• Prior customer service or student-facing work experience

Hiring Contingent Upon a Background Check: No