Job Title: Student Worker - Social Media/Marketing - Waco Civic Theatre
Job Classification: Community Service, Student
Department: Community Service Partner, Waco Civic Theatre
Hiring Manager: Kelly MacGregor
Contact: exec@wacocivictheatre.com
Work Schedule: Flexible working hours
Desired Length of Employment: Fall/Spring
Pay Rate: $15.00/hr
Job Description:
Position Title: Student Worker - Social Media/Marketing - Waco Civic Theatre
POSITION SUMMARY - This position is ideal for students looking to gain hands-on experience in digital marketing and social media management, perfect for students pursuing a career in marketing or communications. This position is reserved for Federal Work Study (FWS) students only.
FUNCTIONS OF THE POSITION:
- Help manage Waco Civic Theatre's social media accounts (Facebook, Instagram, Twitter).
- Create engaging content, including posts, stories, and event promotions.
- Assist in developing marketing strategies for upcoming shows and events.
- Photograph rehearsals and shows for post content and theatre records.
- Analyze social media metrics and provide insights to improve engagement.
- Coordinate with the marketing team to ensure brand consistency.
REQUIRED Hard / Specialized Skills:
- Photography and Videography Experience
- Extensive familiarity with all social media platforms
- Content Creation
- Copywriting and Editing
SOFT SKILLS:
- Creativity and Attention to Detail
- Communication and Collaboration
- Consistency and Brand Awareness
- Adaptability and Flexibility
LEARNING OUTCOMES:
- Social Media Strategy & Management - Develop skills in creating, scheduling, and analyzing content across platforms like Instagram, Facebook, and TikTok.
- Content Creation & Digital Marketing - Gain hands-on experience in writing engaging captions, designing graphics, and editing photos/videos for promotional use.
- Branding & Audience Engagement - Learn how to maintain a consistent brand voice and interact with followers to grow an online community.
- Creative Problem-Solving - Learn to troubleshoot design challenges, adapt marketing strategies, and respond to audience trends.
Employer: Baylor University
Work Location: Waco Civic Theatre
Work Address: 517 Lake Air Dr Waco, TX 76710