Summer 2027 Intern - Associate Brand Manager - MBA

Job Overview:

Summer 2027 MBA Marketing Intern

Associate Brand Manager Internship · Frisco, TX

10-Week Summer Program · June 7 - August 13, 2027

Full-Time / Hybrid

Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first-year business school students the chance to tackle real brand challenges, develop best-in-class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project addressing a live business challenge - from brand strategy and consumer insights to data analysis and go-to-market planning - with final recommendations presented to our senior marketing leaders.

Every intern really does have the opportunity to impact our brands. In fact, we may even implement the recommendations you bring forward.

ABOUT THE PROGRAM

IMPACT OUR BRANDS

Work on our portfolio of iconic brands during a dynamic 10-week program, taking real ownership of a live brand challenge from day one.

COLLABORATION, NOT COMPETITION

Deliver real results working alongside intern peers on individual real-time brand business challenges. We want everyone to succeed.

UNPARALLELED LEADERSHIP EXPOSURE

Regular networking opportunities with the highest levels of marketing leadership across our business.

WE PROVIDE THE COACHING, TRAINING & CULTURE TO SUCCEED

Our comprehensive internship experience is built on four pillars of support:

COACHING & FEEDBACK

• Consistent mentorship and feedback throughout the program
• Coaching & support from former interns
• Mid-point & final performance evaluations

HOLISTIC MARKETING TRAINING

• Marketing fundamentals
• Analytics & financials
• Consumer insights
• Operations & route-to-market
• Leadership & influencing skills

CULTURE & NETWORKING EVENTS

• Formal networking events with Marketing leaders
• ABM roundtable & feedback discussions
• Leadership coffee chats & happy hours

ACCESS TO LEADERSHIP

• Executive meet & greets
• Formal & informal leadership exposure
• Opportunities to build personal connections across the organization

WHAT YOU'LL DO

As a Summer MBA Marketing Intern, you will be assigned a project focused on a real business challenge. Projects are designed to stretch your analytical and strategic thinking. Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor.

BRAND ANALYTICS & INSIGHT GENERATION

Dive into brand, industry, and consumer data to identify business issues and opportunities. Apply multiple data sources - including syndicated tools such as Circana/IRI, Numerator, and YouGov - to uncover actionable insights and develop evidence-backed strategic recommendations.

BRAND PROJECT OWNERSHIP

Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.

CONSUMER UNDERSTANDING

Develop your understanding of the consumer - who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.

BRAND STRATEGY SUPPORT

Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life - including analyses, presentations, and strategic frameworks. Gain exposure to annual brand planning, budgeting processes, and cross-functional brand alignment under the guidance of your Project Lead.

CROSS-FUNCTIONAL COLLABORATION

Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.

FINAL PRESENTATION

Deliver a 25-30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.

PROGRAM LOGISTICS

• Program dates: June 7 - August 13, 2027
• Full-time, 40 hours per week, Monday - Friday
• Hybrid work model based out of Frisco, Texas (Beverage Company Operating Unit HQ)

ONBOARDING & ONGOING SUPPORT

We onboard interns as if they were full-time new hires and pair every intern with a dedicated support team:

• Marketing Capabilities Team - leads overall program onboarding, training, and intern success
• Project Lead - Brand Manager+ who coaches daily, provides real-time feedback, and guides the brand project
• Mentor - Supports cultural integration, soft-skill development, and performance review preparation
• Data Buddy - A dedicated resource for navigating Circana/IRI and other data platforms
• Former Intern - Provides peer guidance and support drawn from their own internship experience

Total Rewards:

• $2,250 per week
• Paid bi-weekly
• $7,000 Sign-on Bonus, paid within 30 days of employment

Requirements:

• Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship)
• 3-6 years of full-time, post-undergraduate professional experience
• Strong analytical aptitude - able to work with data and translate findings into stories and strategic action
• Proficiency in Excel and PowerPoint
• Ability to manage multiple priorities in a cross-functional, fast-paced environment
• Marketing concentration is not required but is a plus
• CPG, beverage, or brand marketing experience is a plus
• Experience with syndicated marketing research databases (e.g., Circana/IRI, Numerator, YouGov, Mintel) is a plus

WHAT WE'RE LOOKING FOR

Our ideal intern brings a general manager and challenger mindset with a passion for our brands and our consumers. We evaluate interns across two dimensions:

The 'What' - Results

• Analytical rigor - synthesizes data and develops insight-driven, strategic recommendations
• Framing & storytelling - frames recommendations into a persuasive, clear narrative
• Consumer & shopper-driven insights - demonstrates genuine passion for understanding the consumer
• Strategic thought leadership - thinks critically, combines qualitative and quantitative inputs, and applies brand stewardship principles
• Balanced priorities - demonstrates growing business acumen and proactively takes ownership

The 'How' - Behaviors

• Cross-functional collaboration - actively engages beyond their immediate team
• Agility & navigating ambiguity - intellectually curious, quick-thinking, no ego
• Self-awareness & professional maturity - understands their impact and engages appropriately at all levels
• Receptive to coaching - takes feedback constructively and uses it to improve in real time
• Influence & drive for impact - results-oriented, evidence-based, with an enterprise mindset
• Relationship building - builds authentic connections across the organization

Please note: You must be work authorized in the United States on a full time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full time basis.

We incorporate HireVue, an automated interview tool, into our campus recruitment process. Please visit this link to learn more about HireVue and how to prepare. *We recommend checking with your campus career center for additional preparation resources such as InterviewStream, Big Interview, and more.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott's, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words 'AI Opt-Out' and either job title and location or Job ID # in the email subject line in your email application.