Head Office
Other
Responsibilities
Execute owned media campaigns across App Push, In-app Messages, LINE OA, Facebook, and Website.
Track campaign calendar and ensure smooth execution aligned with business plans, coordinating with Campaign and Communication teams to launch on time.
Create tracking links and ensure accuracy of links, UTMs, and deep links before campaign go-live.
Monitor daily performance (CTR, CVR, traffic, conversions), flag issues quickly, and support immediate fixes or adjustments.
Analyze results by channel, audience, and campaign type, and support daily, weekly, and campaign performance reports, including A/B testing (message, timing, format) to improve performance.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field.
2-5 years of experience in Marketing Communication, Campaign Management, Digital Marketing, or Owned Media execution.
Hands-on experience managing owned media channels such as App Push, In-app Messages, LINE Official Account, Facebook, and Website.
Strong understanding of campaign execution workflows, timelines, and cross-functional coordination.
Excellent communication and coordination skills to work effectively with Campaign, Communication, and cross-functional teams.
Ability to manage multiple campaigns simultaneously in a fast-paced, performance-driven environment.