Support Services (Marketing) Manager

Primary Responsibilities:

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The Support Services Manager is responsible for marketing and promoting of the credit union.

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Essential Duties:

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1)   Marketing Strategy & Planning – Develop and execute the Credit Union’s overall marketing strategy, annual marketing plan, marketing calendar, and budget in alignment with organizational goals.

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2)   Advertising & Campaign Management – Plan, develop, and manage marketing campaigns and promotions that support membership, deposit, loan, product, and service growth.

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3)   Brand & Communications – Manage the Credit Union’s brand and oversee all member and public communications, including advertising, promotional materials, newsletters, signage, and other marketing content.

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4)   Digital Marketing – Oversee the Credit Union’s website, social media, email marketing, digital advertising, and other digital channels to increase engagement and strengthen the Credit Union’s online presence.

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5)   Community & Public Relations – Manage community outreach, sponsorships, events, public relations, and promotional activities that enhance the Credit Union’s visibility and reputation.

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6)   Department & Vendor Management – Supervise, train, and develop the Marketing staff while managing marketing vendors, agencies, media partners, and other outside resources.

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7)   Analytics, Research & Compliance – Monitor marketing performance, market trends, and member needs; evaluate campaign effectiveness and return on investment; provide recommendations to management; and ensure marketing activities comply with applicable laws, regulations, and Credit Union policies.

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Other Duties:

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1)   Represent HCFCU in community events, as appropriate.

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2)   Actively participate in credit union functions.

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3)   Other duties as assigned.

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Minimum Qualification Requirements:

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1)   Minimum 5 years of marketing experience, preferably in a financial institution.

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2)   Proficiency with Microsoft Office and common marketing, graphic design, social media, email and analytics platforms.

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3)   Previous management or supervisory experience required.

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4)   Must be able to communicate (both in oral and written form) effectively and professionally to internal and external customers

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5)   Must be analytical, organized, detail oriented and able to meet deadlines

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6)   Bachelor’s degree in Marketing, Communications of Business Administration, or a related field preferred; equivalent combination of education and experience may be considered.