Syst Communications Technology Strategist

About BayCare

At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our integrated network includes 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers, and thousands of dedicated physicians. Supported by more than 30,000 team members, we embrace a forward-thinking philosophy grounded in trust, dignity, respect, responsibility, and clinical excellence.

Syst Communications Technology Strategist

Position Summary

• This role is responsible for developing and executing strategic, mixternal communications across the health system to effectively engage team members, providers, and key audiences.
• The individual will lead the creation and management of system-wide communication channels-including web portals, digital newsletters, social media, video content, events, and more-ensuring consistent, on-brand messaging.
• Key responsibilities include writing, editing, publishing, and distributing communications across multiple platforms; analyzing performance metrics to evaluate effectiveness; and recommending continuous improvements to communication strategies.
• This role also supports governance of BayCare's digital platforms, such as Team BayCare, the Providers Portal, and BCTV, in addition to external channels.
• The Communications Strategist partners closely with the broader Communications Department and cross-functional teams to advance strategic initiatives and enhance storytelling through engaging digital content-including web pages, graphics, banners, social assets, and screensavers.
• Additional responsibilities include managing email databases, optimizing usability and user experience, training internal stakeholders on content platforms, and serving as a trusted advisor on communications best practices and brand alignment.

Minimum Qualifications

• Experience:
• Required: 7+ years of communications experience within a healthcare provider, corporate environment, or agency
• Preferred: 3+ years working with healthcare subject matter and/or content management platforms
• Skills:
• Strong writing and copy editing abilities
• Experience with SharePoint required
• Education:
• Required: Bachelor's degree in Mass Communications, Journalism, or a related field (or equivalent experience)
• Preferred: Master's degree in a related field

Additional Details

• Facility: BayCare Health System - Communications (BCHS)
• Location: BayCare System Office West
• Status: Full Time, Exempt
• Shift: Days (8:00 AM - 5:00 PM)
• Weekend Work: Occasional
• On Call: No
• Work Model: Hybrid

Equal Opportunity Employer Veterans/Disabled