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System Analyst - Adobe Real‑Time Customer Data Platform
Location: Dallas, TX or Akron, OH (Hybrid)
System Analyst - Adobe Real‑Time Customer Data Platform
Location: Dallas, TX or Akron, OH (Hybrid)
POSITION SUMMARY:
We are seeking a Systems Analyst to support our Adobe Real‑Time Customer Data Platform (RTCDP) and broader Adobe Experience Platform (AEP) ecosystem. This role serves as a key liaison between marketing stakeholders, platform teams, and technical delivery partners, ensuring that business needs are clearly translated into well‑defined functional and technical requirements.
The ideal candidate combines strong marketing domain knowledge, high technical aptitude, and exceptional documentation and communication skills.
RESPONSIBILITIES:
Elicit, analyze, and document functional requirements for marketing and customer data use cases
Translate business needs into clear technical stories, acceptance criteria, test cases, and implementation artifacts
Partner with marketing teams to support user journeys, channel activation campaigns, and personalization use cases
Support requirements related to Adobe RTCDP and AEP, including:
Audience definition and activation
Data ingestion and enrichment
Profile and identity considerations
Facilitate discussions between business, marketing, engineering, and platform teams to ensure shared understanding
Maintain high‑quality documentation, including:
Business requirements documents (BRDs)
Functional specifications
User stories and process flows
Assist with validation of delivered solutions against documented requirements
Use spreadsheets and other analytical tools to support requirement analysis, data validation, and impact assessment
POSITION QUALIFICATIONS:
Experience working as a Technical Systems or Functional Analyst, or similar role
Familiarity with Adobe RTCDP and/or Adobe Experience Platform (AEP)
Solid understanding of marketing concepts, including:
Customer/user journeys
Campaign orchestration
Channel activation (email, SMS, digital channels)
Strong technical aptitude, including comfort working with:
Spreadsheets (Excel, Google Sheets)
Structured documentation and data‑oriented thinking
Proven ability to write clear, concise, and actionable requirements
Excellent communication skills, both written and verbal
Ability to work effectively with cross‑functional teams
Preferred Qualifications:
BENEFITS & PERKS: