T1 Manager Consumer Mktg

Urban One

Silver Spring, MD

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JOB DETAILS

SKILLS

Alliance/Partner Management, Budget Management, Business Administration, Cable Television, Campaigns, Communication Skills, Consumer Marketing, Creative Brief, Demographics, Develop and Maintain Customers, Employee Retention, Leadership, Legal, Marketing, Marketing Campaign, Marketing Objectives, Marketing Presentation, Marketing Strategy, Media Campaigns, Media Research, Metrics, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Multicultural, Network Television, Organizational Skills, People Management, Presentation/Verbal Skills, Promotional Programs, Return on Investment (ROI), Strategic Planning, T-1 / DS1, Team Player, Television Promotions, Willing to Travel, Writing Skills

LOCATION

Silver Spring, MD

POSTED

2 days ago

Job Title: Manager, Consumer Marketing

Department: Consumer Marketing

Reports To: Sr Director, Consumer Marketing

FLSA Status: Exempt

Location: Silver Spring, MD

OVERVIEW:

The TV One story began with a bold vision to create a network that authentically reflects and celebrates Black culture. Since launching in 2004, TV One has grown into a leading cable television network, delivering original entertainment, lifestyle, and news programming to millions of households nationwide. From award-winning series and documentaries to culturally relevant storytelling, TV One amplifies Black voices and honors the richness of the African American experience.

As part of the Urban One family, TV One is committed to being a trusted media destination that informs, entertains, and empowers our community. We pride ourselves on fostering a creative, inclusive, and collaborative culture where innovation thrives. At TV One, we are passionate about our people and dedicated to attracting, developing, and retaining exceptional talent who continue to challenge the norm and shape the future of media.

The Manager of Consumer Marketing is responsible for developing and managing TV One's consumer marketing and promotional campaigns with the goals of driving awareness, reach, and ratings for network initiatives. This position will be the day-to-day manager for all campaign planning and development, and executional oversight for off-channel media campaigns as well as marketing promotion for all talent and brand.

Additionally, this Manager position will be responsible for the development of marketing strategies for all key initiatives and the sharing of the strategies to all internal departments and sister companies to ensure clear communication of the priorities, messaging, and goals.

ESSENTIAL RESPONSIBILITIES:

Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns
Work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience, targeted audience, and metrics for success for each campaign
Develop creative marketing briefs that include the marketing and media strategy, target audiences, show positioning, messaging, and creative focus for all priorities
Initiate, develop and manage the execution of 360° marketing campaigns across print, on-air, out-of-home, digital, radio and non-traditional platforms.
Present and communicate marketing campaign goals and execution of plan with internal departments, and when needed, senior executives
Collaborate with internal departments to ensure that marketing objectives and executions are cohesive across all marketing and media
Manage the creative development of all marketing elements to ensure art and messaging are consistent and on-strategy
Manage budgets to determine positive ROI and ensure we always remain on-budget
Able to manage staff at the managerial level and below

KNOWLEDGE, SKILLS & ABILITIES:

Strong knowledge of cable industry as it relates to multicultural demographics
Proficiency in Microsoft Word, Excel and especially PowerPoint
Strong verbal, written communication and presentation skills required
Strong leadership presence
Strong organizational skills are a must
Ability to interact and get along with peers, clients, and colleagues in other departments.
10% - 20% travel as needed
Legal right to work in the United States.

EDUCATION AND/OR EXPERIENCE:

B.A. in Marketing, Business Administration or Communications preferred and minimum 5 - 8 years of experience in network television marketing.

This job description is not intended to be an exhaustive list of duties or responsibilities. Employees may be required to perform additional job-related tasks as assigned, and the Company reserves the right to modify this job description at any time, with or without notice. This position is at-will, unless otherwise governed by a fully executed written agreement.

Urban One is an Equal Opportunity Employer and does not discriminate on the basis of disability, race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, veteran status, or any other protected characteristic under applicable law. Urban One is committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the application process or to perform the essential functions of this role, please contact HR_Recruiting@urban1.com

About the Company

Urban One

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