• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

•  Understands tactical gear and modern equipment culture at a high level 
•  Understands how products are actually used in the real world 
•  Can effectively communicate technical products and use-cases through media and storytelling 
•  Can organize launches, timelines, deliverables, and communication workflows 
•  Can help keep media operations moving efficiently across multiple departments 
•  Is capable of independently taking ownership of projects without constant oversight 

•  Tactical product understanding 
•  Media coordination 
•  Launch organization 
•  Content oversight 
•  Customer/community engagement 
•  Brand communication 
•  Operational discipline 

Responsibilities

•  Coordinate and maintain forward-planned media and launch calendars tied to product releases, promotions, and campaigns 
•  Help oversee launch readiness across media, website, social, email, and promotional assets 
•  Coordinate with media, product, website, and leadership teams to keep launches and deliverables on schedule 
•  Help organize and maintain repeatable media workflows, communication systems, templates, and operational processes 
•  Ensure media assets, links, launch materials, and promotional content are organized and prepared before release 

•  Help communicate tactical products, use-cases, and equipment setups clearly and effectively to end users 
•  Assist with product launch messaging, social captions, newsletters, website copy, and campaign communication 
•  Help maintain technically accurate and consistent brand communication across all channels 
•  Understand and communicate the “why” behind products — not just aesthetics 

•  Help oversee content scheduling and publishing across Instagram, Facebook, TikTok, YouTube, X, Shopify, email, and related platforms 
•  Coordinate with content creators, photographers, editors, influencers, and contractors when needed 
•  Help support short-form video initiatives while assisting with larger YouTube and long-form media projects 
•  Maintain consistency in communication style, quality, and publishing cadence 

•  Interact with customers through Instagram DMs, comments, story replies, and other social media engagement channels 
•  Help foster positive relationships with customers, creators, influencers, ambassadors, dealers, and industry partners 
•  Monitor industry trends, product discussions, and community feedback 
•  Attend trade shows, range events, media shoots, and industry events when needed 

•  Coordinate with outside marketing and advertising agencies regarding campaigns, launches, creative assets, and timelines 
•  Help communicate priorities, deadlines, and promotional schedules between departments and contractors 
•  Assist with reviewing campaign direction, launch alignment, and overall communication consistency 

Qualifications

•  Strong understanding of tactical gear, firearms accessories, military/law enforcement equipment, and modern equipment setups 
•  Must be able to independently configure/load tactical equipment setups without assistance 
•  Strong organizational, project management, and communication skills 
•  Ability to independently manage multiple projects, timelines, and deliverables in a fast-paced environment 
•  Strong understanding of modern social media platforms and short-form content strategy 
•  Experience coordinating launches, campaigns, media workflows, or content systems preferred 
•  Shopify, Klaviyo, Adobe Suite, photography/video editing, or related experience preferred 
•  Strong written communication skills and ability to explain technical products clearly 
•  Comfortable operating independently with high ownership and accountability 
•  Tactical industry experience strongly preferred 

Preferred Skills

•  Photography, videography, editing, or production experience 
•  Experience coordinating content creators or outside contractors 
•  Experience with eCommerce launches and Shopify merchandising 
•  Understanding of digital advertising and paid social workflows 
•  Familiarity with SOP development, media systems, and workflow organization 
•  Comfortable appearing on camera and participating in media content 

Additional Information

• Full-time onsite position in Wylie, Texas (75098)
• Some travel, trade shows, range events, and industry events may be required
• Employee discounts and industry access available after 90 days
• Medical, Dental, and Vision after 60 days
• 401k with company match after 1 year
• PTO after 90 days