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Skills
A/B Testingunmatched
Advertisingunmatched
Analysis Skillsunmatched
Best Practicesunmatched
Brand Marketing (Branding)unmatched
Brand Positioningunmatched
Brand Strategyunmatched
Cadenceunmatched
Communication Skillsunmatched
Competitive Analysis/Strategyunmatched
Content Management Systems (CMS)unmatched
Continuous Improvementunmatched
Customer Relationship Management (CRM)unmatched
Data Analysisunmatched
Google Analyticsunmatched
Healthcareunmatched
Leadershipunmatched
LinkedInunmatched
Market Trend Analysisunmatched
Marketingunmatched
Media Campaignsunmatched
Mergers and Acquisitionsunmatched
Online Marketingunmatched
Organizational Development/Managementunmatched
Organizational Skillsunmatched
Performance Managementunmatched
Performance Metricsunmatched
Performance Testingunmatched
Performance Tuning/Optimizationunmatched
Reporting Dashboardsunmatched
Search Engine Optimization (SEO)unmatched
Social Mediaunmatched
Strategic Planningunmatched
Targeted Advertisingunmatched
Website Conversionunmatched
Workforce Planningunmatched
Description
Overview:
Location: Remote
Status: Full-Time
Benefits: Begin on Day One!
Help shape the future of talent at UF Health.
The Talent Attraction Strategist is a strategic role responsible for designing and executing initiatives that enhance the organization’s ability to attract, engage, and convert top talent. This position leverages employer branding, job marketing, labor market insights, and data analytics to drive effective talent attraction strategies. Partnering closely with Talent Acquisition, Marketing, and HR leadership, the Talent Attraction Strategist optimizes job board performance, career site experience, and candidate engagement practices while proactively using market intelligence to inform workforce planning and hiring strategies.
Why UF Health
Join a team committed to building the workforce behind one of Florida's leading academic health systems. At UF Health, you'll have the opportunity to make a measurable impact, work alongside talented and supportive colleagues, and help shape the future of talent and health care through innovation, collaboration, and continuous improvement.
Responsibilities:
Develop and execute comprehensive talent attraction strategies across job boards, social media, CRM campaigns, and digital advertising platforms.
Optimize job postings and job board performance using SEO, A/B testing, and performance data to improve reach, application conversion, and applicant quality.
Lead the development and continuous improvement of the organization’s career site to ensure an engaging, compliant, and candidate‑centric experience for all role types.
Analyze recruitment marketing and pipeline data to generate insights, track KPIs, and guide data-driven decision making around conversion rates, time‑to‑fill, and cost‑per‑apply.
Partner with Talent Acquisition and business leaders to assess labor market trends and build proactive, strategic workforce attraction plans.
Enhance candidate experience through best practices in application flow, communication cadence, and digital touchpoints to reduce drop‑off and improve engagement for talent
Translate healthcare labor‑market intelligence, supply and demand trends, and geographic competition into targeted attraction and advertising strategies
Develop employer branding initiatives that authentically represent the organization, employee experience, and community impact across recruitment channels
Build dashboards and reports that clearly communicate recruitment marketing performance, trends, and opportunities within healthcare hiring environments
Qualifications:
Education:
Bachelor's degree in HR, Marketing, Business, or related field.
Experience:
5+ years of experience in talent attraction, recruitment marketing, or talent acquisition.
Experience with CRM, CMS, and ATS platforms.
Experience with analytics tools (e.g., Google Analytics, LinkedIn Insights, Indeed & Glassdoor).
Other Qualifications:
Strong understanding of digital marketing, SEO, and employer branding strategies.
Ability to interpret labor market data and translate insights into actionable strategies.
Skillful adaptation of data and intelligence for easy-to-digest summaries