Talent Sourcing & Digital Content Marketing Specialist

 About GlyCare

GlyCare is an independent, hospital-based group practice that delivers specialized inpatient services through Advance Practice Providers. We function as a consultative diabetes management service, partnering with hospitals across multiple states to improve clinical outcomes and operational efficiency. Our team of Nurse Practitioners and Physician Assistants provides high-quality, evidence-based care, supported by a dedicated billing operations team that ensures accurate, timely, and compliant revenue cycle performance.

As we continue to expand rapidly across new markets, we are seeking a Talent Sourcing & Digital Content Marketing Specialist who can operate both independently and collaboratively in a fast-paced, high-volume environment. 

Position Summary

The Talent Sourcing & Digital Content Marketing Specialist plays a critical role in strengthening Glycare's workforce and brand by combining strategic talent sourcing with digital content marketing. This hybrid position is responsible for identifying, engaging, and building relationships with top healthcare talent (Nurse Practitioners and Physician Assistants) while simultaneously creating and executing digital content strategies that elevate Glycare's employer brand, increase audience engagement, and support organizational growth.

This role partners closely with the Senior Recruiter and operational leadership to attract exceptional candidates through proactive sourcing, targeted outreach, compelling storytelling, and data-driven digital marketing strategies. Responsibilities include identifying qualified candidates, reviewing CVs, initiating candidate communications, managing social media channels, creating engaging recruitment and brand content, and using analytics to measure performance and support continuous improvement.

Work Environment and Schedule

This is a full-time, primarily remote position with a Monday through Friday schedule. The role may require occasional on-site collaboration at GlyCare’s corporate office in Jacksonville, Florida. Candidates must be available to attend team meetings, training sessions, and company events as needed.

Because this is a remote-forward role, employees are expected to maintain a professional, reliable work environment that allows them to perform their responsibilities effectively. This includes being available and responsive during scheduled work hours, attending meetings on time, maintaining confidentiality, and minimizing distractions that may interfere with work quality, communication, responsiveness, or participation in calls and virtual meetings.

Essential Responsibilities

Talent Sourcing & Recruitment

• Develop and execute proactive sourcing strategies to build diverse talent pipelines for clinical and corporate positions.
• Conduct market mapping, talent research, and passive candidate outreach utilizing LinkedIn Recruiter, networking, referrals, and additional sourcing tools.
• Manage initial recruitment outreach including sourcing, resume review, interview scheduling, and candidate communication.
• Partner with Sr. APP Recruiter and Director of Recruitment and Key Stakeholders to understand workforce needs and develop job-specific sourcing plans.
• Build and maintain long-term relationships with prospective candidates through ongoing engagement and talent community development.
• Guide campus recruiting initiatives by coordinating recruitment events, university partnerships, interview scheduling, and candidate communications.
• Maintain accurate candidate documentation and activity within the Applicant Tracking System (BrightMove).
• Ensure all recruitment activities comply with employment laws, company policies, and ethical hiring standards.
• Analyze sourcing effectiveness and recommend improvements based on recruiting metrics and labor market trends.

Digital Content Marketing & Employer Branding

• Develop, maintain, and execute an integrated content calendar supporting employer branding, recruitment campaigns, corporate initiatives, and community engagement.
• Create engaging digital content including graphics, videos, employee spotlights, recruitment campaigns, and social media posts that strengthen Glycare's brand and culture.
• Ensure brand voice, messaging, and visual identity remain consistent across all digital platforms.
• Build storytelling campaigns that showcase Glycare's mission, culture, employees, career opportunities, and patient impact.
• Stay current on social media trends, platform changes, healthcare marketing developments, and emerging digital engagement strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Human Resources, Business, Digital Marketing, or a related field (or equivalent professional experience).
• 3+ years of experience in healthcare recruiting, talent sourcing, or talent acquisition.
• 2+ years of experience managing social media, digital marketing, or content marketing initiatives.
• Experience sourcing candidates using LinkedIn Recruiter, Indeed, and other recruiting platforms.
• Experience with an Applicant Tracking System (BrightMove preferred).
• Experience with Canva, Gamma, Adobe Creative Suite, or similar creative tools preferred.
• Experience supporting employer branding initiatives.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple priorities in a fast-paced environment.
• Strong organizational skills with exceptional attention to detail.

Success Measures

Success in this role will be measured by:

• Growth of qualified healthcare talent pipelines.
• Time-to-fill improvements for key positions.
• Candidate experience satisfaction.
• Increased social media engagement and audience growth.
• Employer brand awareness and recruitment campaign performance.
• Digital campaign effectiveness and lead generation
• Compliance with recruitment and marketing standards
• Continuous improvement through analytics and reporting

Benefits

•                     PPO health insurance effective the 1st of the month 

•                     401(k) with company match 

•                     Paid time off 

•                     Dental, vision, life and disability coverage 

•                     $600 annual iPhone stipend 

Compensation 

Salary Range: $60,000 - $65,000