The Customer Operations Department is looking for Technical Marketing Specialist to help us inform and excite engineers about our software, HyperX. In this role, you will translate complex technical concepts into online marketing strategies that drive brand awareness, lead generation, and customer engagement for our software.
We are a small company, so you will wear many hats and work closely with cross-functional teams, including software, engineering, and content, to create and manage campaigns that reach and convert target audiences.
Requirements
A bachelor’s degree in business, marketing, or related. Additional experience in a technical field is preferred.
An interest in technical and engineering concepts, and communicating those concepts
Experience designing and analyzing marketing campaigns
Proficiency in SEO strategies
Social media management abilities
Strong documentation, communication, and presentation skills.
US Citizen.
Roles and Responsibilities
Describe the specific responsibilities and job functions of the role
Develop and execute technical marketing strategies to support software releases, new features, and ongoing campaigns
Translate complex engineering concepts into accessible and engaging messaging for target audiences via website, social media, and email platforms
Collaborate with software and engineering teams to understand product features, capabilities, and differentiators
Support customer-facing teams with input on technical collateral, presentations, and customer-facing materials
Conduct market research and competitive analysis to inform positioning and messaging
Analyze campaign performance and customer engagement metrics to refine marketing strategies
Plan, execute, and optimize digital marketing campaigns across channels such as paid search, display, social media, email, and SEO
Develop and maintain email marketing campaigns, including segmentation, automation, and performance tracking
Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations
Conduct keyword research and implement SEO best practices to improve organic visibility
Stay up to date with digital marketing trends, tools, and best practices
Benefits
Competitive salary and benefits (PTO, 401(k), health insurance, HSA/HRA eligibility, life and disability insurances)
Exposure and involvement with many companies and their current aircraft designs (commercial transports/UAM eVTOLS/military planes) and space launch designs (commercial rockets/space tourism vehicles/demonstrator X planes)