Role Overview We are seeking a Technical Product Manager with deep expertise in Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO) to act as the bridge between business stakeholders and technology teams. This role will drive customer engagement strategy, identify high-value use cases, translate business requirements into technical solutions, and maximize adoption of Adobe Experience Cloud capabilities. Key Responsibilities Business & Product Leadership
Partner with Marketing, Digital, Analytics, Product, Compliance, and Technology stakeholders.
Lead discovery workshops to identify customer experience and personalization opportunities.
Build and maintain the AEP/AJO roadmap aligned to business objectives and customer outcomes.
Define use case priorities, success metrics, and value realization plans.
AEP/AJO Strategy & Use Case Development
Design and prioritize omnichannel customer journeys leveraging:
Real-Time CDP
Audience Segmentation
Journey Orchestration
Decisioning & Personalization
Event-Based Triggering
Recommend innovative engagement strategies using Adobe capabilities.
Create business cases and implementation plans for new use cases.
Technology & Delivery Leadership
Collaborate with architects, developers, data engineers, and martech teams.
Translate business requirements into functional and technical specifications.
Govern backlog, sprint priorities, UAT, releases, and adoption plans.
Ensure alignment with data governance, privacy, and regulatory requirements.
Measurement & Optimization
Define KPIs and measurement frameworks.
Drive A/B testing, journey optimization, and continuous improvement.
Provide executive-level reporting on customer engagement and business impact.
Required Qualifications
8+ years in Product Management, Martech, Digital Experience, CRM, or Customer Engagement Platforms.
Hands-on experience with:
Adobe Experience Platform (AEP)
Adobe Journey Optimizer (AJO)
Real-Time CDP
Customer Journey Analytics (CJA)
Strong understanding of customer lifecycle management, personalization, segmentation, and omnichannel marketing.
Experience working with Agile delivery teams and enterprise-scale digital transformation programs.
Financial Services, Wealth Management, or Insurance industry experience preferred.
Numbers & Facts
Location
Minneapolis, Minnesota
Website
http://www.xlysi.com
Skills
A/B Testingunmatched
Acceptance Testingunmatched
Adobe Product Familyunmatched
Agile Programming Methodologiesunmatched
Business Caseunmatched
Cloud Computingunmatched
Continuous Improvementunmatched
Customer Experienceunmatched
Customer Relationship Management (CRM)unmatched
Establish Prioritiesunmatched
Financial Servicesunmatched
Insuranceunmatched
Leadershipunmatched
Market Segmentationunmatched
Marketingunmatched
Metricsunmatched
Performance Metricsunmatched
Privacy Regulationsunmatched
Product Managementunmatched
Regulatory Requirementsunmatched
Requirements Managementunmatched
Team Playerunmatched
Technical Deliveryunmatched
Technical Leadershipunmatched
Use Casesunmatched
Wealth Managementunmatched
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