Summary: Drive commercial instrument sales by supporting new and existing customers throughout the sales cycle. Act as the point of contact for domestic, international and reseller customers for sales of Surface Optics Corporation (SOC) reflectometer, spectral imaging, and other analytical instrumentation product lines. Coordinate support actions for existing customers. Work Location: This position is based onsite at Surface Optics Corporation’s facility. Remote or hybrid work is not available for this role. Travel Requirements: Regular domestic travel is required, with frequency depending on customer engagement and project requirements. Occasional international travel may be needed. Duties and Responsibilities include the following. Other duties may be assigned. - Develop a deep understanding of SOC products, services, and capabilities to match customer requirements with SOC’s product and service offerings.
- Qualify and respond to sales leads by telephone or written correspondence.
- Provide marketing material, pricing, lead times, and quotations to customer inquiries.
- Support reseller and distributor accounts to ensure promotion of international sales.
- Use Salesforce CRM for sales pipeline management, maintain up-to-date records on sales opportunities and customer information. Input data in Salesforce as necessary to support wider company processes.
- Coordinate activities in support of tradeshows/conferences where SOC is an exhibitor and attend exhibitions, representing SOC and supporting business development.
- Liaison between customers and SOC applications scientists/engineering team to ensure all technical questions are answered satisfactorily.
- Coordinate communication between internal parties to move forward bespoke product/service quotations.
- Manage customer support cases by assessing their priority and nature, resolving if possible, and assigning relevant teams/individuals, as necessary. Maintain support case records and ensure support cases are closed in a timely manner.
- Contribute to marketing strategy and product roadmap by communicating insights on customer needs, competitive landscape, and gaps in product lines and sales collateral.
- Deliver technical presentations and product demonstrations to potential customers on-site, at customer facilities, symposiums, webinars, and trade shows.
- Assist in generating new marketing material for SOC products in the form of white papers, application notes, FAQs, blog posts, customer profiles, content for email marketing, etc.
- Mandatory attendance at all-hands SOC safety, security and HR meetings.
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