Technical Sales & Program Manager

With 12 locations in three countries, 750+ employees, and over 60 years of excellence, the Central Wire (CWI) Group of Companies is a world-class manufacturer. As the only fully integrated maker of wire, rope and assemblies, our solutions are found in aerospace, defense, med tech, and heavy industry applications around the globe-in large part because of the people behind our organization.

The Technical Sales and Program Manager serves as the commercial owner and strategic sales driver for assigned wire, rope, cable, and cable assembly product lines. This role is responsible for revenue growth, margin expansion, and customer engagement, acting as the primary bridge between customers, Sales, and internal functions.

Operating as a market-facing commercial leader, the Technical Sales and Program Manager partners with Sales to provide technical solution support to customers and ensures alignment between customer requirements and manufacturing capabilities. The role combines business development, account support, pricing strategy, and product lifecycle management to deliver profitable growth.

Key Responsibilities

Commercial & Sales Leadership

• Drive revenue growth and margin performance for assigned product lines.
• Partner with Sales team to support strategic accounts, key customer relationships, and new business development.
• Lead and support RFQs, quoting, and pricing strategy, ensuring competitiveness and profitability.
• Functions as a technical sales resource in customer-facing discussions, translating requirements into solutions.
• Identify market opportunities, target segments, and growth strategies.

Customer & Market Engagement

• Develop strong relationships with OEM customers, distributors, and key stakeholders to drive long-term business growth.
• Provide solution-based selling support aligned with customer applications and performance requirements.
• Gather and communicate voice-of-customer insights to inform product and commercial strategies.

Cross-Functional Leadership

• Collaborate with Engineering, Operations, Supply Chain, and Quality to ensure feasible, manufacturable customer-focused solutions.
• Align internal execution with customer expectations on quality, delivery, and cost.
• Support issue resolution and escalation management for customer-related concerns.

Product & Business Management

• Manage the full product lifecycle, including growth, optimization, and rationalization.
• Analyze and report on key product line metrics (revenue, margin, forecast accuracy, delivery performance).
• Drive continuous improvement and cost optimization initiatives.
• Support new product introductions (NPI) aligned with market demand.

Required Qualifications

• Bachelor's degree in Engineering, Business, Operations, or related field.
• 5+ years of experience in technical sales, industrial product management, or commercial roles within industrial/manufacturing environments.
• Demonstrated experience with pricing strategy, margin management, and revenue growth.
• Strong understanding of industrial manufacturing processes (e.g., wire, cable, metals, or engineered assemblies).
• Proven ability to support and influence customer purchasing decisions.
• Excellent communication skills with experience working across Sales, Engineering, and Operations.
• Ability to manage multiple priorities in a fast-paced manufacturing environment.

Preferred Qualifications

• Experience supporting OEM or industrial distribution channels.
• Background in application-based or engineered product sales.
• Exposure to aerospace, medical, industrial, energy, or infrastructure markets.
• Experience with ERP/CRM systems and sales analytics tools.

Core Competencies

• Commercial Acumen: Understands pricing, margins, and market dynamics to drive profitable growth.

• Technical Sales Capability: Translates complex product capabilities into customer solutions.

• Customer Focus: Builds long-term relationships and delivers responsive, solution-oriented service.

• Cross-Functional Leadership: Influences without authority across Sales, Engineering, and Operations.

• Analytical Thinking: Uses data to guide decisions on pricing, forecasting, and product strategy.

• Execution & Accountability: Delivers results in a fast-paced, deadline-driven environment.

• Communication Skills: Clearly articulates technical and commercial concepts to diverse audiences.

Key Performance Indicators (KPIs)

• Revenue growth for assigned product lines
• Gross margin performance and pricing realization
• Quote conversion rate (RFQ-to-order win rate)
• New business development / pipeline growth
• Forecast accuracy
• On-time delivery and customer satisfaction metrics
• Customer retention and account expansion
• Cost reduction / margin improvement initiatives

Physical / Work Environment

• Primarily office-based with regular interaction in a manufacturing environment.
• Frequent collaboration across departments and customer-facing engagement (on-site or virtual).
• Ability to travel as needed to customer sites, sales meetings, and CWI locations.
• May require occasional standing, walking the plant floor, and exposure to typical manufacturing conditions (PPE required as applicable).

Central Wire Group of Companies is proud to be an Equal Employment Opportunity

employer. We celebrate diversity and do not discriminate

based on race, religion, color, national origin, sex, sexual orientation, age,

veteran status, disability status, or any other applicable characteristics

protected by law.

Central Wire Group of Companies is a Drug-free workplace and pre-employment drug tests and background checks are required.