Technical Staff Engineer - Product Line Marketing

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Job Description:

Business Unit: NCS

The Product Marketing Manager will be responsible for product definition, positioning, and go-to-market execution for Microchip's USB and connectivity semiconductor solutions.

This role requires USB and system-level knowledge, and strong engagement with customers to define products based on real application needs. The individual will act as the voice of the customer, translating system requirements into product definitions and driving successful design-ins and market adoption.

Key Responsibilities:

• Product Definition

• Define new USB and connectivity semiconductor products based on direct customer engagement and system requirements

• Develop and own Product Requirement Documents (PRDs)

• Drive alignment with engineering on architecture, features, and performance trade-offs

• Influence roadmap based on customer and market needs

• Customer Engagement

• Interface directly with key OEMs, Tier 1 customers, and ecosystem partners

• Capture system-level requirements

• Support design-in activities and strategic customer programs

• Go-to-Market Execution

• Lead product launches, including positioning, pricing, and readiness

• Define target applications

• Partner with sales and FAEs to drive pipeline and revenue growth

• Competitive Analysis

• Analyze USB and connectivity competitive landscape

• Sales & Field Enablement

• Develop Marketing collateral

• Train global sales and FAE teams on USB product positioning and differentiation

Requirements/Qualifications:

Qualifications:

• Minimum: Bachelor's degree in Electrical Engineering

• 10+ years of experience in:

• Product Marketing, Product Management, or Applications Engineering

• Semiconductor industry (required)

• Hands-on experience with USB technologies (preferred)

• Proven experience in defining products based on customer requirements

• Strong understanding of system-level design and customer applications

Skills & Competencies:

• Ability to translate customer system requirements into product definitions
• Customer-facing and communication skills
• Strategic thinking with execution focus
• Ability to influence cross-functional global teams
• USB / connectivity technical expertise an advantage

Travel Time:

0% - 25%

Physical Attributes:

Hearing, Seeing, Talking, Works Alone, Works Around Others

Physical Requirements:

80% sitting, 10% walking, 10% standing

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.