This range is provided by Innovative Driven. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$120,000.00/yr - $140,000.00/yrInnovative Driven is seeking a collaborative and self-motivated Marketing Technology Operations Manager to join the team at a Texas law firm client.This position is full-time and on-site at their Dallas, TX office.ResponsibilitiesOversee integration of CRM with other software platformsServe as primary contact for marketing technology questions and issuesManage firmwide data quality and visualization programsEstablish strategic analytics and reporting capabilitiesSupport email marketing initiatives, including technical setup and optimizationUpgrade and manage Vuture templatesConfigure technologies and systems to support event profilesOversee Mail List Manager for targeted event and campaign mailing listsArchitect scalable invitation distribution processes in collaboration with Marketing, Events, PGM, and Business DevelopmentEnable real-time RSVP reporting and oversee post-event tasksDesign training materials and deliver training sessionsTrack support requests to identify common issues and training needsIdentify and document technical best practices for all usersEnsure that workload aligns with firm objectivesQualificationsMinimum 7 years in marketing, sales, business development, or related fieldBachelor's degree (Marketing, Computer Science, Information Technology, or a related field) or a high school diploma plus equivalent work experienceAdvanced proficiency with CRM systems, digital marketing, and graphic designExperience with brand strategy, client lifecycle management, digital campaign management, and marketing analyticsExpertise in marketing technology platforms and automationProficiency in CRM database management and optimizationAbility to create clear documentation and training for diverse skill levelsExperience developing and delivering technology training programsAbility to translate technical concepts for non-technical audiencesExcellent time management, communication, and prioritization skillsSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing, Information Technology, and ManagementIndustriesLegal Services and Law PracticeInferred from the description for this jobMedical insuranceVision insurance401(k)Paid maternity leavePaid paternity leave#J-18808-Ljbffr