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TEMP Manager, Global Franchise (Animation)

Iconma

Burbank, CA

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JOB DETAILS
SALARY
$45.48–$50.48 Per Hour
SKILLS
Adobe Acrobat, Animation, Best Practices, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Calendar Management, Campaigns, Channel Strategies, Communication Skills, Consumer Branding, Consumer Marketing, Consumer Packaged Goods, Creative Brief, Cross-Functional, Customer/Client Research, DNA, Detail Oriented, Entertainment and Media, Establish Priorities, Franchise Development, Franchise Management, Gaming, Health Plan, IP (Internet Protocol), Interpersonal Skills, Leadership, Market Trend Analysis, Marketing, Marketing Campaign, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Multitasking, Presentation/Verbal Skills, Product Design, Product Marketing, Project/Program Management, Stewardship, Storytelling, Strategic Planning, Team Player, Time Management
LOCATION
Burbank, CA
POSTED
10 days ago
Our Client, a Mass Media and Entertainment company, is looking for a TEMP Manager, Global Franchise (Animation) for their Burbank, CA/Hybrid location.
 
Responsibilities:
  • Contribute to long-range franchise strategies and annual priorities that support sustained audience growth, cultural relevance, and revenue across all lines of business, ensuring alignment with overall CLIENT strategic goals.
  • Contribute to franchise narratives and strategic storytelling across all touchpoints, identifying how content, products, partnerships, experiences, and marketing ladder up to a unified brand proposition.
  • Help build, maintain, and evolve franchise bibles that define each brand’s core positioning, vision, audience, character truths, world, tone, canon, story principles, visual equities, messaging, and guardrails.
  • Develop and maintain franchise guidelines and brand stewardship tools that enable global teams, regions, licensees, and partners to execute consistently across creative, messaging, design, products, campaigns, and experiences.
  • Support the development of global and regional tentpole strategies and franchise platforms, ensuring campaigns, launches, and anniversaries are rooted in long-term franchise objectives.
  • Support the development of marketing toolkits, campaign guides, and partner materials that bring franchise strategy to life across key touchpoints.
  • Partner with creative, content, consumer products, digital, games, themed entertainment, studio tours, publishing, regional, and commercial teams to ensure franchise strategy is translated into clear, actionable direction across the CLIENT flywheel.
  • Partner with the Franchise Digital team to ensure owned-channel strategies, always-on content, and social activations reflect the broader franchise strategy and deepen fan engagement.
  • Work with insights and analytics teams to identify consumer, competitive, and cultural trends, translate findings into strategic implications, and surface opportunities to strengthen franchise relevance and demand.
  • Create compelling strategy presentations, franchise reviews, and leadership materials that synthesize business context, consumer insights, brand opportunities, and strategic recommendations into clear, visually engaging narratives.
  • Maintain franchise calendars, priority trackers, and cross-divisional updates to ensure internal stakeholders understand key franchise initiatives, strategic priorities, campaign milestones, and upcoming decision points.
  • Support the exchange of best practices and strategic learnings across divisions and regions to build consistency and efficiency.
  • Perform other duties as assigned.
  • Makes decisions on how franchise strategy is translated into tools, frameworks, and materials to support consistent execution across teams.
  • Recommends positioning, messaging frameworks, and strategic approaches based on consumer insights, business priorities, and franchise objectives.
  • Final approval of franchise positioning, major strategic shifts, and long-range franchise plans.
  • Significant changes to brand canon, character direction, or global franchise strategy impacting multiple lines of business.
 
Requirements:
  • Franchise and Brand Strategy Building
  • 6+ years; ability to define positioning, identify growth opportunities, and translate a franchises core DNA into clear strategies across content, product, marketing.
  • Strategic storytelling and communication
  • 6+ years; exceptional deck building and presentation skills.
  • Ability to synthesize consumer insights into actionable strategies.
  • 6+ years
  • MBA or equivalent degree preferred.
  • Passion for Animated IP, Pop-Culture.
  • Other media and entertainment organization experience (e.g. Disney, Universal, Gaming Publishers)
  • Consumer Packaged Goods experience (e.g. Coca-Cola, Pepsi)
  • Marketing Agency, Branding Agency, or Positioning work experience.
  • Experience developing or contributing to brand positioning, franchise strategy, brand guidelines, franchise bibles, campaign platforms, creative briefs or strategic toolkits.
  • Experience translating story, characters, consumer insights and business priorities into actionable strategies across multiple consumer touchpoints.
  • Experience working cross-functionally with creative, marketing, consumer products, digital, content, regional or partner teams.
  • Proven success managing complex projects, aligning stakeholders and moving work forward in a fast-paced, high-volume environment.
  • Must have the ability to communicate effectively and tactfully (both verbally and in writing) with individuals at all levels of the organization and with external stakeholders (such as vendors).
  • Must have the ability to work effectively in a team environment and collaborate across functions.
  • Must have the ability to organize, prioritize, and manage multiple projects under tight deadlines.
  • Must have the ability to pay close attention to detail and handle confidential material.
  • Must have the ability to apply strategic thinking to define franchise positioning, growth opportunities, and brand expression across lines of business.
  • Must have the ability to translate complex ideas into clear positioning, frameworks, and actionable strategies.
  • Must have the ability to create clear, compelling presentations that synthesize insights and recommendations.
  • Must have strong project management, prioritization, and planning skills.
  • Must have strong interpersonal skills and judgment, with the ability to navigate feedback, competing priorities, and cross-functional alignment.
  • Must have the ability to work under pressure while maintaining a positive and solutions-oriented approach.
  • Proficiency using Microsoft Office software (such as Word, Excel, PowerPoint, and Outlook) and Adobe Acrobat required.
  • Will be creating decks and presenting (PowerPoint or KeyNote).
  • Bachelor’s degree in a related field or equivalent experience required.
 
Why Should You Apply?

About the Company

I

Iconma

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

  • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
  • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
  • Founded in 2000
  • 2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Management Consulting Services
EMPLOYEE BENEFITS
401K, Employee Referral Program, Life Insurance
FOUNDED
2000
WEBSITE
https://www.iconma.com/

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