Temporary Marketing Coordinator

Job Summary

The Marketing Coordinator helps plan, create, and execute a variety of traditional and digital marketing initiatives to promote Spivey Halls brand, performances, and education and community engagement programs. This role blends event promotion, print advertising, and community outreach with digital strategies such as social media, email campaigns, SEO, and paid online advertising. The ideal candidate is a creative storyteller and a meticulous project manager who thrives in a dynamic, artistic, and collaborative environment.

Responsibilities

• Campaign Planning & Execution: Assist in developing, scheduling, and executing integrated marketing campaigns across print, digital, and event channels. Maintain the marketing calendar to ensure deadlines and deliverables are met. Collaborate with internal teams and external vendors to produce creative assets, including flyers, brochures, digital ads, and videos.
• Content Creation & Management: Draft, revise, and proofread content for websites, newsletters, press releases, and social media platforms. Update website content using WordPress CMS, applying SEO best practices. Coordinate photography, videography, and design projects.
• Social Media Management: Develop and manage a content calendar across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Create engaging posts, monitor and respond to audience interactions, and adjust strategies using performance metrics.
• Email Marketing: Build and distribute segmented email campaigns to promote events, news, and special offers. Personalize messaging for distinct audience groups and analyze campaign metrics to inform continuous improvement.
• Advertising & Promotions: Support traditional advertising efforts (print, radio, outdoor, and sponsorships) as well as digital advertising initiatives (Google Ads and paid social campaigns). Monitor performance and provide data-driven recommendations.
• Research & Reporting: Conduct market and audience research to identify trends and opportunities. Prepare regular campaign performance reports, highlighting successes and areas for improvement.

Required Qualifications

• Bachelors degree in marketing, communications, or a related field, or equivalent experience.
• Two to four years of experience in marketing, including both digital and traditional channels. Arts marketing experience is a plus.

Knowledge, Skills, & Abilities

• Excellent writing, editing, and proofreading abilities.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Proficiency in social media platforms, email marketing platforms, and content management systems (CMS).
• Basic knowledge of SEO, Google Analytics, and paid advertising.
• Familiarity with design tools such as Adobe Creative Suite or Canva.
• Experience with Patron Manager is a plus.
• Ability to work independently and collaboratively.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Institutional Values

Clayton State University will have a positive impact on the State of Georgia and beyond by serving students and the community through broadening access to high-quality education and advancing workforce development. Our statement of core values is adaptability, collaboration, excellence, integrity, and people-centered. Each Clayton State University community member is responsible for demonstrating and upholding these standards. More details on Clayton States Statement of Core Values and Code of Conduct can be found online at https://www.clayton.edu/strategic-plan/mission-vision-values and https://www.clayton.edu/human-resources/current-employees/resources-policies

Conditions of Employment

Offers of employment are contingent upon completion of a background investigation, including a criminal background check demonstrating eligibility for employment with Clayton State University, as determined by Clayton State University in its sole discretion, confirmation of the credentials and employment history reflected in application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug and alcohol screening. Candidate must disclose potential, actual, or apparent conflicts of interest in compliance.

Offers are made expressly subject to the applicable federal and state laws, statutes, rules, and regulations of this institution and the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Clayton State University is an equal employment, equal access, and equal educational opportunity and affirmative action institution. It is the policy of the University to recruit, hire, train, promote, and educate persons without regard to race, color, national or ethnical origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, AREA, ADA, E.O. 11246, and Rev. Proc. 75-50). Clayton State University is an Affirmative Action/Equal Opportunity Institution. For questions or more detailed information regarding this policy, please contact the Clayton State University Office of Human Resources at (678) 466-4230. For individuals requiring disability-related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at (678) 466-5445.

Clery Disclosure

This position may be considered a Campus Security Authority, CSA. A Campus Security Authority is a Clery-specific term that encompasses certain departments, groups, and individual employees who have a duty to report crimes they become aware of, as defined by the Clery Act.